The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Demand data can be used to help executives make more informed decisions, whether it be in content valuation, acquisition, distribution, or programming decisions. "Good Omens" provides a great example of how demand data can inform executives' decisions.
For content valuation, executives can use demand data to answer questions such as "how much is my show worth?" Using Parrot Analytics content valuation system, powered by global content demand and supply, executives can calculate the dollar value contribution of any title to any platform in any region. In the case of "Good Omens," we see that the show has 9.0 times the audience demand of the average show in Brazil over the last 30 days, which is outstanding. This level of demand places "Good Omens" in the top 2.7% of TV shows. The show has also been ranked at #253 in Brazil. Its demand has been decreasing, but its overall performance across six dimensions remains exceptional.
Acquisition decisions can be informed by demand data as well. In the case of "Good Omens," executives can see that the show has higher demand than 99.0% of all comedy titles in Brazil, placing it in the top percentile. They can also view the audience's interests and preferences, such as other shows that fans of "Good Omens" like, such as "Futurama," "Foundation," "Loki," etc. By examining the top 10 global markets where "Good Omens" is most in-demand over the last 30 days, we find that this TV series outperforms the demand of the average TV show (1x) in each of these markets. The United Kingdom is "Good Omens"'s number one market globally, with the show achieving outstanding audience demand of 19.2x.
Distribution decisions can also be influenced by demand data. Executives can use demand data to identify the most popular genres in specific markets, find out where their show is in demand, and quantify how much global appeal a title may have in comparison with other titles in the same genre. In the case of "Good Omens," we know that its travelability is exceptional, and that its audience demand in Brazil was 46% of its demand in the United Kingdom, which is a useful metric when assessing the show's international potential.
Programming decisions, such as release strategy and pricing, can be informed by demand data. "Good Omens," for example, experienced a spike in demand in late March 2024 in Brazil, which could inform a potential release date for a new season. Additionally, comparing the show's performance on a 1 year rolling basis vs the last 30 days can also reveal interesting insights. By examining these metrics, executives can gain an understanding of how well a show is holding up over time and adjust their programming decisions accordingly.
In conclusion, demand data can be a valuable tool for executives when making content valuation, acquisition, distribution, and programming decisions. Looking at "Good Omens" as an example, executives can see how this show's performance across six dimensions, together with insights into a variety of markets and audience preferences, can inform their decisions and ultimately help them achieve their organizational goals.
Good Omens's travelability to Brazil in the last 30 days is 51%, which means that the audience demand for Good Omens is 51% of the demand in its country of origin, United Kingdom. Click through to another market to discover how well Good Omens travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Amazon Prime Video‘s Good Omens is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Brazil, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Amazon Prime Video and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Good Omens, for example, can be assessed for a market e.g. Brazil, which can then be benchmarked against genre averages (e.g. Supernatural Drama), using our globally standardized Demand Expressions® metric.
This page has been updated on April 22, 2024, 2:04 p.m. PST using tv demand datasets from Parrot Analytics for Good Omens in Brazil. We provide our partners with smart television industry workflows to help them drive better and more informed content distribution strategies. Contact us today to find out more.