The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As a TV executive, the demand data gathered by Parrot Analytics can help you make better-informed content decisions. The insights derived from audience demand can be applied to content valuation, acquisition decisions, distribution strategy, programming decisions, and more. Let's take the example of "Good Witch" in Brazil in March 2024 to highlight how demand data can help executives make better content decisions.
Firstly, "Good Witch" had 3.1 times the audience demand of the average show in Brazil for the last 30 days, indicating good demand. This information can be used to evaluate the content valuation of "Good Witch" in Brazil, revealing the dollar value contribution of the title to any platform in the region.
The content's performance can also give insights into programming decisions; for instance, during March, the audience demand for the show in Brazil increased by 42.6%. Demand data can further help you analyze the spike and identify the audience's preferences for specific episodes, which will improve the content or programming strategy.
This information can also help executives make informed decisions about acquisitions. For example, if a content distributor is considering acquiring "Good Witch" for a particular platform in Brazil, the demand analysis can help identify the show's travelability. Additionally, benchmarking performance over different periods like the last 30 days vs. the last year can help gauge trends and assist in decision making such as whether to acquire rights to more seasons of "Good Witch".
Furthermore, by looking at the top 10 global markets' demand for "Good Witch" over the last 30 days, executives can gain crucial insights into regional trends and demands for specific genres. With Australia being the show's top market globally, executives can evaluate how well the show may perform in a specific market depending on how it is performing in other locations.
Additionally, audience demand data provides insights into viewer preferences and recommends programming decisions. For example, fans of "Good Witch" also like "Greenleaf", "The Good Doctor", and "Good Girls." Since these shows have similar genres and themes, executives can use audience demand data to select programs that appeal to their target audience.
In conclusion, demand data empowers executives with detailed insights into content performance across various dimensions, making it easier to make informed acquisition, distribution, programming, and content valuation decisions. The insights into audience preferences can help executives to identify opportunities to grow and engage audiences, measure the success of current programming, and make data-driven decisions to improve content or platform performance.
Good Witch's travelability to Brazil in the last 30 days is 101%, which means that the audience demand for Good Witch is 101% of the demand in its country of origin, United States. Click through to another market to discover how well Good Witch travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Hallmark Channel‘s Good Witch is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Brazil, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Hallmark Channel and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Good Witch, for example, can be assessed for a market e.g. Brazil, which can then be benchmarked against genre averages (e.g. Comedy Drama), using our globally standardized Demand Expressions® metric.
This page has been regenerated on April 18, 2024, 2:04 p.m. PST using demand metrics from Parrot Analytics for Good Witch in Brazil. We provide our partners with smart television series workflows to help them drive better and more informed content licensing strategies. Contact us today to find out more.