The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
The show "Gran Hermano Argentina" is a popular reality television series with high demand in Brazil. Entertainment executives can use this data to make informed decisions for content valuation and acquisition. By analyzing the demand data, executives can determine how much a particular title is worth to a platform and optimize investment in upcoming productions to maximize success.
One of the crucial questions is how much a series is worth. Parrot Analytics' content valuation system, which is powered by global demand data, can reveal the dollar value contribution of any title, to any platform, in any region. By using demand data, executives can even estimate the ROI a specific title will bring to any platform, the ability of a title to drive subscriptions and mitigate churn.
Another question these executives may ask is what type(s) of content exhibit opportunity to acquire or produce. The demand data can be used to answer this question. In this case, "Gran Hermano Argentina" should be considered for acquisition as it has high demand in multiple countries, such as Argentina, Uruguay, Mexico, the US, Spain, Chile, Paraguay, Colombia, and Peru. The show's peak demand was 7.1 times the title average in the last 30 days, which indicates an increase in popularity.
Executives may also consider the best release strategy for shows. By examining the demand data for "Gran Hermano Argentina," they can see that audience demand for the show decreased by 96.0% in Brazil during March but spiked at the end of the month. A global entertainment expert can help tailor the show's release strategy to maximize its success.
The demand data can also shed light on how effective a marketing campaign is, how popular a show is in a particular region in comparison to other shows, and where a show is in-demand in the world. For example, the Parrot Pulse for "Gran Hermano Argentina" provides an independent measure of its global performance across six dimensions. The audience demand for "Gran Hermano Argentina" in Brazil was 12% of the demand in its country of origin, Argentina, which indicates good travelability. The show's momentum, which measures the pace of growth, is exceptional, and its reach, which measures the number of people expressing demand for a show, is okay.
Overall, by leveraging demand data, entertainment executives can make informed decisions for content valuation, acquisition, distribution, and programming. This data can be used to assess a TV series' ability to drive subscriptions, retain viewers, and increase engagement across a platform's catalog. It can also help with decisions on which platforms to target for distribution, what type(s) of content to produce, how to optimize marketing campaigns, and more.
Gran Hermano Argentina's travelability to Brazil in the last 30 days is 7%, which means that the audience demand for Gran Hermano Argentina is 7% of the demand in its country of origin, Argentina. Click through to another market to discover how well Gran Hermano Argentina travels internationally.
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Acquire the best shows from partners such as Telefe to fortify your competitive position in Brazil. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Gran Hermano Argentina), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Reality genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as Telefe by incorporating country-specific trend and market demand factors for all markets including Brazil. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
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Our TV audience measurement dataset is truly global. Discover how popular Telefe‘s Gran Hermano Argentina is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Brazil, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Telefe and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Gran Hermano Argentina, for example, can be assessed for a market e.g. Brazil, which can then be benchmarked against genre averages (e.g. Housemates Reality), using our globally standardized Demand Expressions® metric.
This page has been updated on April 22, 2024, 2 p.m. PST using global television demand analytics from Parrot Analytics for Gran Hermano Argentina in Brazil. We provide our partners with far-reaching TV workflows to help them drive better and more informed content partnership strategies. Contact us today to find out more.