The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, understanding audience demand is crucial when making content and acquisition decisions. In February 2024, "Harley Quinn" had outstanding demand in Brazil with 9.5 times the audience demand of the average show. Looking at the show's travelability metric, which quantifies a show's international demand relative to its home market, "Harley Quinn" also had an outstanding demand worldwide, with the show achieving audience demand in Brazil that was 47% of the demand in its home market, the United States.
The demand for "Harley Quinn" in Brazil was also higher than 99.0% of all comedy titles in the country, making it a show that networks and platforms should consider acquiring or distributing. In addition, the show had exceptional longevity, maintaining audience demand over time, and its momentum was also impressive.
By examining the top 10 global markets where "Harley Quinn" was most in-demand over the last 30 days, we can see that the show outperformed the demand of the average TV show in each of these markets. The United States is "Harley Quinn"'s number one market globally, with outstanding audience demand of 14.9x. Globally, other top markets for "Harley Quinn" include Canada, the United Kingdom, France, Australia, Netherlands, Russia, Sweden, and Switzerland.
Demand data can also inform content valuation and programming decisions. Using Parrot Analytics' content valuation system, network executives can calculate the amount of return on investment (ROI) a specific title will bring to any given platform and estimate a TV series' ability to drive subscriptions and mitigate churn. By using demand data, network executives can also evaluate a TV series' value as an acquisition-driving or churn-reducing title, as well as estimate the cannibalization of audiences if a title is available on multiple services.
Demand data can also inform decisions concerning supply and demand, as well as pre-release marketing strategies. The system can also help networks and platforms identify opportunities to acquire or produce certain types of content that exhibit prospects for growth. Parrot Analytics' demand data can also be used for optimal release strategies, pricing, and franchise and spin-off potential.
In conclusion, understanding audience demand is crucial for making informed content, acquisition, distribution, and programming decisions. By examining demand data, network executives can identify popular shows like "Harley Quinn" and make strategic decisions that allow them to engage with their audience effectively, retain viewers, and acquire new subscribers to their platform.
Harley Quinn's travelability to Brazil in the last 30 days is 46%, which means that the audience demand for Harley Quinn is 46% of the demand in its country of origin, United States. Click through to another market to discover how well Harley Quinn travels internationally.
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Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Brazil, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for dc universe and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Harley Quinn, for example, can be assessed for a market e.g. Brazil, which can then be benchmarked against genre averages (e.g. Superhero Series), using our globally standardized Demand Expressions® metric.
This page has been renewed on March 28, 2024, 7:59 a.m. PST using television demand data from Parrot Analytics for Harley Quinn in Brazil. We provide our partners with valuable SVOD know-how to help them drive better and more informed content licensing strategies. Contact us today to find out more.