The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Are you an entertainment executive looking to make better content decisions? Or, do you want to improve your acquisition and distribution strategies? If so, using demand data is essential in helping you make informed decisions. Parrot Analytics offers a platform that harnesses audience demand data to inform and enable better decision making in the entertainment industry.
Suppose you are a TV executive at an SVOD platform or a content distributor looking to acquire new content for the Brazilian market. In that case, you might want to examine the demand for TV shows in Brazil and what shows perform well in the country. For example, you could examine "Hey Duggee," a popular TV series in Brazil that has been gaining traction lately.
Demand data for "Hey Duggee" in Brazil over the past 30 days indicates that it has 2.9 times the audience demand of the average TV show in the country. Moreover, it has higher demand than 96.0% of all comedy titles in Brazil and has a growing demand recently. This evidence suggests that "Hey Duggee" is currently a high-value show in the Brazilian market.
If you are interested in acquiring new content, you might want to consider the global and local demand for a particular show. For example, "Hey Duggee" may also be popular in other regions such as the United Kingdom, the United States, Romania, Thailand, and Italy. The show's worldwide audience demand across all platforms is also outstanding, indicating its global appeal.
Additionally, "Hey Duggee" has a good travelability score, meaning it has the potential to perform well in other regions outside Brazil. It also shows good longevity and momentum, indicating that the show has maintained its audience demand over time and is currently increasing in popularity.
Another valuable insight from demand data is the shows that "Hey Duggee" fans are also interested in, including "PAW Patrol," "Power Rangers," "Peppa Pig," and "The Octonauts." This data helps you understand your content's audience and what they find captivating, providing opportunities to develop franchises, explore spin-offs, or consider other new content acquisitions.
Using demand data also provides insight into the marketing strategy you can adopt to promote a show. For example, demand for "Hey Duggee" peaked in late February 2024 in Brazil, indicating that a strategic marketing campaign can help maintain and increase demand for the show.
Finally, demand data can also inform your programming decisions, such as identifying the ideal release strategy or pricing, discovering under-monetized titles and genres, uncovering local whitespaces, or exploring the franchise or spin-off potential for a TV series.
In conclusion, utilizing demand data is crucial for the success of any entertainment executive. Whether you're making acquisition or distribution decisions, valuing content or programming decisions, demand data provides key insights that enable you to make informed decisions, reduce risks, and maximize your profits. Parrot Analytics is well-positioned to provide you with the demand data required to make the best content and programming decisions for your business.
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Our TV audience measurement dataset is truly global. Discover how popular CBeebies‘s Hey Duggee is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Brazil, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for CBeebies and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Hey Duggee, for example, can be assessed for a market e.g. Brazil, which can then be benchmarked against genre averages (e.g. Pre-school), using our globally standardized Demand Expressions® metric.
This page has been amended on April 22, 2024, 2:01 p.m. PST using tv demand metrics from Parrot Analytics for Hey Duggee in Brazil. We provide our partners with essential entertainment industry analyses to help them drive better and more informed content partnership strategies. Contact us today to find out more.