The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
For entertainment executives looking to make content, acquisition, distribution, or programming decisions, leveraging demand data is vital. This is well exemplified by examining the demand data for "High School Musical: The Musical: The Series" in Brazil during March 2024:
- Content Valuation: Parrot Analytics' content valuation system uses demand data to reveal the dollar value contribution of any title, to any platform, in any region. Examining the demand data for "High School Musical: The Musical: The Series" in Brazil shows that it has 2.6 times the audience demand of the average show in Brazil over the last 30 days. This indicates the high value this show holds for audiences in Brazil currently.
- Programming Decisions: Demand data can help executives make more informed programming decisions, and it is clear from the demand data that even though the show has a decreasing trend in demand recently, it remains a popular TV series in Brazil. Therefore, it is recommended to keep airing this show to engage its substantial fanbase in Brazil.
- Content Decisions: Demand data can help executives make informed decisions about their content investments by helping them quantify which titles are more in demand globally. In the case of "High School Musical: The Musical: The Series," Parrot Analytics' demand data shows that it has good demand in Germany, Ukraine, the United Kingdom, Portugal, China, France, and Canada. Therefore it can be a good fit for audiences in these markets, and collaboration or distribution of the show in these regions could be valuable for those involved in the show's production, distribution, or acquisition.
- Distribution Decisions: The demand data provides information on which platforms to target for distribution of the show in Brazil. Based on the show's high demand and global performance, targeting platforms that cater to audiences fond of comedy-genre content, and engaging them on those platforms, would be a good fit for the show's distribution in Brazil. Additionally, analyzing demand data for other content in specific local markets and gauging their performance can assist executives in making informed distribution decisions.
- Acquisition Decisions: Demand data can provide insight into the potential value and performance of new content, which is crucial to executives engaged in content acquisition. In the case of "High School Musical: The Musical: The Series," demand data reflected a downward trend during the last month. This can provide an acquisition executive with evidence that further investment in this show could lead to lower returns.
- Content Monetization: Keeping a show alive and generating revenue from it depends on its ability to be monetized further. In this scenario, understanding the top ten global markets for the TV series' content demand over the last 30 days can help executives monetize the show further. For example, the United States is the number one global market, and the show achieved outstanding audience demand of 5.5x in this market. Moreover, understanding the "travelability" of the show, or the show's international demand relative to its home market, can help executives recognize the potential for popular shows in local markets outside the home country.
By using demand data, entertainment executives can make more informed decisions about the content they produce, acquire, distribute, and program. Trends in demand data provide executives with a better understanding of the show's performance, audience retention, and potential monetization. Furthermore, using demand data to measure a title's travelability, longevity, momentum, franchisability, and reach can help executives develop more accurate content strategies.
High School Musical: The Musical: The Series's travelability to Brazil in the last 30 days is 19%, which means that the audience demand for High School Musical: The Musical: The Series is 19% of the demand in its country of origin, United States. Click through to another market to discover how well High School Musical: The Musical: The Series travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Disney+‘s High School Musical: The Musical: The Series is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Brazil, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Disney+ and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for High School Musical: The Musical: The Series, for example, can be assessed for a market e.g. Brazil, which can then be benchmarked against genre averages (e.g. Musical Comedy), using our globally standardized Demand Expressions® metric.
This page has been regenerated on April 22, 2024, 2:04 p.m. PST using global tv demand datasets from Parrot Analytics for High School Musical: The Musical: The Series in Brazil. We provide our partners with essential television competencies to help them drive better and more informed content acquisition strategies. Contact us today to find out more.