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TV ratings for His Dark Materials in Brazil. BBC One TV series

His Dark Materials

Original TV Network:
Drama, Fantasy Drama
Release type:
IMDB Rating:

Two children embark on a magical adventure through parallel universes.

How well is this TV series doing in Brazil?

Last 30 days
16.3x Difference from market average outstanding
Parrot Analytics has found that the audience demand for His Dark Materials is 16.3 times the demand of the average TV series in Brazil in the last 30 days. 2.7% of all shows in this market have this level of demand.
Title position in demand distribution
Outstanding demand distribution

The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.

The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.

As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.

How fast is demand for His Dark Materials growing?

Last 30 days
-1.9% Change in demand
On a rolling 30-day average basis, we compare TV demand in Brazil for His Dark Materials to the preceding 30 days: Demand has decreased by -1.9%

How is this TV show trending in Brazil?

Last 60 days

The following chart shows a 60-day trend of weekly demand for His Dark Materials compared to the weekly demand of all Fantasy Drama titles in Brazil.

Drama performance

Last 30 days
98.8% Percentile rank
His Dark Materials ranks at the 98.8th percentile in the Drama genre. This means His Dark Materials has higher demand than 98.8% of all Drama titles in Brazil
Title position in Drama

How well is this TV series doing globally vs. its home market?

Last 30 days
113% Travelability to Brazil

His Dark Materials's travelability to Brazil in the last 30 days is 113%, which means that the audience demand for His Dark Materials is 113% of the demand in its country of origin, United Kingdom.

How popular is His Dark Materials around the world?

Our TV audience measurement dataset is truly global. Discover how popular BBC One‘s His Dark Materials is in any of the following selected markets. Need data for other markets? Contact Us.

Discover more insights

Over the last 7 days, people who watch His Dark Materials also watch:

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Global TV content analytics for the attention economy

Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Brazil, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.

Parrot Analytics' television demand data highlights the global TV content monetization opportunities for BBC One and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.

Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for His Dark Materials, for example, can be assessed for a market e.g. Brazil, which can then be benchmarked against genre averages (e.g. Fantasy Drama), using our globally standardized Demand Expressions® metric.

This page has been altered on April 4, 2020, 9:07 p.m. PST using global tv demand content analytics from Parrot Analytics for His Dark Materials in Brazil. We provide our partners with extensive OTT capabilities to help them drive better and more informed content licensing strategies. Contact us today to find out more.