The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you understand the importance of having a deep understanding of audience demand and how it relates to content valuation. Utilizing demand data can help you make more informed content, acquisition, distribution, and programming decisions. The analysis of "Hoje Em Dia" in Brazil for the month of March 2024 is a prime example of how demand data can provide valuable insights.
Firstly, Parrot Analytics' demand measurement system shows "Hoje Em Dia" has 12.3 times the audience demand of the average show in Brazil over the last 30 days, with demand spiking in mid-March. With only 2.7% of all TV shows having this level of demand, this show is a top performer. Despite the recent decrease of 28.4% in audience demand for the show in March in Brazil, "Hoje Em Dia" still ranks #55 in Brazil and at the 99.5th percentile in the talk-show genre for the country.
Secondly, the Parrot Pulse measurement system shows that "Hoje Em Dia" has an okay worldwide audience demand across all platforms and good longevity, indicating strong sustained audience interest over time. The momentum of the show is okay, as the show is growing at a steady pace. However, its travelability (international demand relative to its home market) is poor, franchisability (spin-off potential) is low, and the reach (number of people expressing demand for the show) is just okay. These measurements provide insight into the potential for expanding the show's audience and revenue stream.
Thirdly, by examining the top 10 global markets where "Hoje Em Dia" is most in-demand over the last 30 days, we find that the show outperforms the demand of the average TV show (1x) in each of these markets, with Brazil being the number one market globally. A deeper understanding of audience demand and interest in specific markets can help guide decisions around content acquisition and allocation of resources.
In conclusion, Parrot Analytics' demand measurement system provides a powerful tool for entertainment executives to make more informed content, acquisition, distribution, and programming decisions. Through the analysis of "Hoje Em Dia" in Brazil for the month of March 2024, we can see how demand data can be used to determine content valuation, identify potential audience expansion opportunities, and make informed decisions around content acquisition and allocation of resources. With the rapidly evolving landscape of the entertainment industry, utilizing demand data is vital for entertainment executives to stay ahead of the competition.
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Our TV audience measurement dataset is truly global. Discover how popular RecordTV‘s Hoje Em Dia is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Brazil, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for RecordTV and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Hoje Em Dia, for example, can be assessed for a market e.g. Brazil, which can then be benchmarked against genre averages (e.g. News Magazine), using our globally standardized Demand Expressions® metric.
This page has been regenerated on April 18, 2024, 2:04 p.m. PST using global demand data from Parrot Analytics for Hoje Em Dia in Brazil. We provide our partners with valuable television industry capabilities to help them drive better and more informed content distribution strategies. Contact us today to find out more.