The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, it's important to use data to make informed decisions about content acquisition, distribution, and programming. The demand data on "How The Universe Works" in Brazil for the month of January 2024 can provide valuable insights that can be used to inform these decisions.
Demand data can be used to determine the value of a TV series for content valuation. For instance, the data shows that "How The Universe Works" has a demand of 2.1 times the average for TV shows in Brazil over the last 30 days, indicating high demand for the series in the region. Only 8.6% of all TV shows have this level of demand. Furthermore, the show's demand has been increasing recently, which could indicate that it has potential for continued growth and sustained value.
Using demand data to assess regional performance can also highlight specific opportunities for acquisition or production. By looking at the top 10 global markets for the show, it is evident that Canada has the highest demand for "How The Universe Works", followed by the Netherlands, indicating that these regions are particularly receptive to the content. Entertainment executives can use this information to target their distribution efforts towards these markets and potentially expand their audience, as they connect with the specific preferences of consumers in these regions.
Demand data can also give insights into specific aspects of a show's performance. For instance, the show's momentum – the pace of growth – was outstanding, according to the Parrot Pulse measurement, indicating the potential for continued growth. However, the data also reveals that the show's ranking dropped by 144 spots in January in Brazil, and that demand for the show declined by 18.7% in Brazil for that time period. These are important insights that can help executives optimize their programming schedules and marketing campaigns accordingly.
Demand data can also be used to inform pre-release marketing campaigns to better promote the show ahead of its airing. The show's affinity analysis report lists other shows that fans of "How The Universe Works" also like, which could provide useful insights on cross-promotion opportunities that executives can use for marketing and distribution campaigns.
In conclusion, the use of demand data analysis like that outlined for "How The Universe Works" enables entertainment executives to make better-informed content decisions by providing insights related to content valuation, regional performance, acquisition, distribution, and programming. By leveraging demand insights, executives can build a sustained audience for their content and make the most out of upcoming productions.
How The Universe Works's travelability to Brazil in the last 30 days is 21%, which means that the audience demand for How The Universe Works is 21% of the demand in its country of origin, United States. Click through to another market to discover how well How The Universe Works travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Discovery Channel‘s How The Universe Works is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Brazil, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Discovery Channel and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for How The Universe Works, for example, can be assessed for a market e.g. Brazil, which can then be benchmarked against genre averages (e.g. Science Documentary), using our globally standardized Demand Expressions® metric.
This page has been adjusted on April 22, 2024, 2:02 p.m. PST using television demand content from Parrot Analytics for How The Universe Works in Brazil. We provide our partners with deep SVOD insight to help them drive better and more informed content distribution strategies. Contact us today to find out more.