The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
If you are an SVOD platform executive, understanding the audience demand for "How To Get Away With Murder" can help inform your content acquisition strategy. The show has demand that is 4.8 times the average show in Brazil, with increasing demand over the past 30 days. Additionally, the show ranks at the 97.5th percentile for the drama genre in Brazil, indicating higher demand than 97.5% of drama titles in Brazil. You can use demand data to value content, such as "How To Get Away With Murder," to determine how much ROI a specific title can bring to your platform.
As an entertainment talent agency, analyzing the audience demand for "How To Get Away With Murder" can inform which talent to partner with to expand your audience and acquire or retain subscribers for your clients. The demand for this show is high, with a peak demand of 8.9 times the average over the course of an entire year which increased to 6.8 times the average in the last 30 days. The show's momentum is good, with exceptional reach and franchisability, indicating the show has spin-off potential.
If you are a TV production company, knowing audience demand data for "How To Get Away With Murder" can help you in scalability testing and determining what type of content to produce. You can analyze what elements of existing content are liked the most by fans to optimize upcoming productions for success.
As a content distributor, you can use demand data to determine the value of content to another streaming platform. Analyzing the top 10 global markets where "How To Get Away With Murder" is most in-demand over the last 30 days reveals that this TV series outperforms the demand of the average TV show in each of these markets, with Russia being its number one market globally, followed by France.
If you are a linear network or pay TV network, understanding the global demand for "How To Get Away With Murder" and its performance over time can inform your programming decisions. The show has outstanding audience demand worldwide across all platforms, exceptional longevity, and sustained momentum, indicating that it has held up well since it premiered and requires less marketing spend. Using demand data allows you to determine the best release strategy for your content and optimize your pre-release marketing campaign ahead of a premiere.
How To Get Away With Murder's travelability to Brazil in the last 30 days is 50%, which means that the audience demand for How To Get Away With Murder is 50% of the demand in its country of origin, United States. Click through to another market to discover how well How To Get Away With Murder travels internationally.
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Acquire the best shows from partners such as abc to fortify your competitive position in Brazil. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. How To Get Away With Murder), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Drama genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as abc by incorporating country-specific trend and market demand factors for all markets including Brazil. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Drama. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as How To Get Away With Murder, including those that have not even been released. Appeal to your target markets, including Brazil, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular abc‘s How To Get Away With Murder is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Brazil, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for abc and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for How To Get Away With Murder, for example, can be assessed for a market e.g. Brazil, which can then be benchmarked against genre averages (e.g. Legal Drama), using our globally standardized Demand Expressions® metric.
This page has been renewed on April 19, 2024, 2:02 p.m. PST using television demand metrics from Parrot Analytics for How To Get Away With Murder in Brazil. We provide our partners with deep TV workflows to help them drive better and more informed content distribution strategies. Contact us today to find out more.