The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, using demand data from Parrot Analytics could provide insights into how popular shows are in specific markets and an understanding of the global performance of TV series like "Hudson And Rex." Analyzing the demand data for "Hudson And Rex" for the month of March 2024 in Brazil shows that this TV series has 3.6 times the audience demand of the average show in Brazil.
Parrot Analytics could use this demand data to help executives in content valuation. They could learn the dollar value contribution of "Hudson And Rex" to any platform in Brazil based on the show's popularity. Demand data could be analyzed to determine if the show is a strategic asset for streaming platforms and to estimate its ability to drive subscriptions and mitigate churn. Content valuation could also calculate the ROI that "Hudson And Rex" brings to any given platform based on demand data.
Demand data could also help executives in making programming decisions. Parrot Analytics could help executives to understand what type of content exhibits an opportunity to acquire or produce. It also enables executives to map local whitespaces and optimize release strategy and pricing. Demand data could indicate when demand spiked in late March 2024 for Brazil, making it possible for executives to examine in detail what was different within that period, which could have triggered a sudden increase in demand.
Using audience demand data, executives could decide on distribution, acquisitions, and programming content. Parrot Analytics could help executives to find other shows' fans of "Hudson And Rex" and to analyze the percentage of the audience watching the show compared to others on the platform. This information could enable executives to decide how much promotional budget to put behind the show or when best to promote it. By examining the top 10 global markets where "Hudson And Rex" is most in-demand over the last 30 days, executives could decide which markets to target for distribution of the show.
Furthermore, entertainment executives could use the demand data to determine which shows should be acquired to keep audiences happy, grow platforms, and increase engagement with current subscribers. Demand data could inform decision-making processes for selecting IP to develop into a franchise or a spin-off. Parrot Analytics could also be used to determine the global appeal of a series in comparison with others, thus helping to allocate funds to maximize future content investments.
In summary, utilizing demand data from Parrot Analytics could help executives in content valuation, programming decisions, acquisitions, distribution decisions, and decisions to grow platforms or retain customers. It can also help with competitive benchmarking, pre-release marketing, affinity analysis, franchise development, taste clusters, discovery, recommendations, and other executive decisions related to the entertainment industry.
Hudson And Rex's travelability to Brazil in the last 30 days is 26%, which means that the audience demand for Hudson And Rex is 26% of the demand in its country of origin, Canada. Click through to another market to discover how well Hudson And Rex travels internationally.
Answer one question and put our thinking to work on your challenges.
Who are you in the industry?
Capture more value from content opportunities in Brazil as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Drama genre and assess the strengths and weakness of the competition’s content e.g. Citytv, leading to increased commercial efficiency and ROI.
Support casting decisions with empirical market data for Brazil. Contact us now to reveal hidden talent insights, through a combination of affinity and trait analysis, encompassing both global and market-based factors to determine who is truly worth an investment. Discover new business opportunities and assess the strengths and weakness of the competition’s offerings including specific titles such as Hudson And Rex.
Produce with confidence whilst mitigating downside risks. Contact us now to decrease production risks by combining content genome insights with demand data to increase the likelihood of a successful series: Gain deep insights into character, talent, setting, plot, theme and genre preferences, including Drama. Using audience demand data, explore markets such as Brazil to discover lucrative new sales opportunities whilst evaluating the expected ROI for new series acquisitions such as Hudson And Rex from partners like Citytv.
Studios in Brazil are now empowered to fuse art with science for the next global hit. Contact us to gain deep insights into target audiences’ character, talent, setting, plot, theme and genre preferences (e.g. Drama) - for both local and global content. Find the best performing concepts with demand-driven concept testing and development. Apply talent demand to gain a holistic view of future content performance, pre-development.
Are you seeking distribution for Hudson And Rex? Lead global content negotiations with authority. Contact us now to discover if you should prioritize markets such as Brazil, based on country-specific audience demand - including territories where commercial rights have not yet been granted. Apply a demand-based framework to negotiations with potential distribution partners such as Citytv to maximize the deal value. Assess the strengths and weakness of the competition’s content, leading to increased commercial efficiency and ROI.
Maximize advertising revenues from new audiences in Brazil. Contact us now to leverage a return-focused selection criteria for title acquisition from Citytv by incorporating country-specific trend and market demand factors. Appeal to audience interests using demand-driven advertising and personalize campaigns to capitalize on pre-release demand for specific titles such as Hudson And Rex. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.
Acquire the best shows from partners such as Citytv to fortify your competitive position in Brazil. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Hudson And Rex), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Drama genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as Citytv by incorporating country-specific trend and market demand factors for all markets including Brazil. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Drama. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Hudson And Rex, including those that have not even been released. Appeal to your target markets, including Brazil, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular Citytv‘s Hudson And Rex is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Brazil, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Citytv and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Hudson And Rex, for example, can be assessed for a market e.g. Brazil, which can then be benchmarked against genre averages (e.g. Crime Drama), using our globally standardized Demand Expressions® metric.
This page has been changed on April 22, 2024, 2:01 p.m. PST using television demand analytics from Parrot Analytics for Hudson And Rex in Brazil. We provide our partners with smart entertainment industry insight to help them drive better and more informed content sales strategies. Contact us today to find out more.