The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, understanding your audience demand is crucial to making informed content-related decisions. In this case, let's examine how demand data relates to the Brazilian market for a comedy series called "Human Resources."
Using Parrot Analytics' demand data for the month of January 2024, we find that "Human Resources" has higher demand than 96.7% of all romance titles in Brazil. Compared to the average show in Brazil, "Human Resources" has 2.6 times the audience demand, which indicates that there is considerable interest in this show. The increase in demand over the last 30 days compared to the last 90 days suggests that its popularity is still growing.
Not only does this show have strong demand in Brazil, but it also has a global following. It also outperforms the demand of the average TV show in each of the top 10 global markets where it is most in-demand, which indicates that it has high appeal to a wide range of audiences.
However, it is important to monitor and analyze the trends of the audience demand, including changes in audience behavior, preferences, and engagement over time. For example, while the demand for "Human Resources" in Brazil was good in January 2024, it decreased by 15.0% that same month. The Parrot Pulse also informs us that the momentum of the series is good but its franchisability or spin-off potential is poor.
Using demand data can help with content valuation, too. Parrot Analytics' content valuation system uses global content demand and supply to reveal the dollar-value of any title in any region. Therefore, content executives can determine how much a specific title is worth overseas and how it drives engagements across multiple platforms.
In this way, demand data is useful for making many informed decisions on a platform's content-related decisions, whether it be acquisition, distribution, programming, or marketing. Using demand data and insights regarding its audience, executives can develop effective strategies to optimize its programming, acquire new content, and successfully target the right audience.
Human Resources's travelability to Brazil in the last 30 days is 35%, which means that the audience demand for Human Resources is 35% of the demand in its country of origin, United States. Click through to another market to discover how well Human Resources travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Netflix‘s Human Resources is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Brazil, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Netflix and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Human Resources, for example, can be assessed for a market e.g. Brazil, which can then be benchmarked against genre averages (e.g. Animated Comedy), using our globally standardized Demand Expressions® metric.
This page has been revised on March 28, 2024, 7:56 a.m. PST using global television demand analytics from Parrot Analytics for Human Resources in Brazil. We provide our partners with essential media industry know-how to help them drive better and more informed content acquisition strategies. Contact us today to find out more.