The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Welcome to the world of entertainment where the power of data has recently transformed the way we make informed content, acquisition, distribution, and programming decisions. As an entertainment executive, the success of your content is essential for your business growth. Therefore, it is critical to uncover the insight and implement data-driven strategies that optimize your results.
To showcase how demand data can inform your decision-making process, let's dive into the show "I Think You Should Leave With Tim Robinson" and its audience demand in Brazil for December 2023.
Firstly, exploring the show's demand data reveals that the show is doing exceptionally well in Brazil with 3.4 times the audience demand of an average show in the region. This level of demand places the show in the top 8.6% of all TV shows. Additionally, the show's demand has been increasing recently and reached its peak demand rank of #288 in Brazil. However, the show's rank decreased by 625 spots during December in Brazil, indicating the audience demand for the show has dropped.
Secondly, the audience demand for the show in Brazil places the show at the 96.5th percentile in the comedy genre, which means the show is performing better than 96.5% of all comedy titles in Brazil. This information can help you to determine whether the show is worth investing in or considering similar shows.
Thirdly, analyzing the show's Parrot Pulse that measures its global performance across six dimensions reveals the show's outstanding worldwide audience demand. The show's travelability is good, which means the show has good international demand relative to its home market. The show's longevity, momentum, franchisability, and reach are all performing well, which implies that the show has good spin-off potential and can attract new subscribers.
Fourthly, examining the show's performance on the 1-year rolling basis vs the last 30 days indicates that although the show's peak demand was 8.0 times the average over the course of the whole year, it peaked at 8.4 times the average in the last 30 days. This indicates the show's growing popularity.
Lastly, by exploring the top 10 global markets where the show is most in-demand, i.e., the United States, Canada, the United Kingdom, Australia, Germany, Iceland, Sweden, the Netherlands, and Switzerland, you can understand that the show outperforms the demand of the average TV show in each of these markets. This information can help you to determine the show's potential in these markets and optimize your distribution and programming decision.
In conclusion, examining demand data for entertainment executives can help you to arrive at a more informed content, acquisition, distribution, and programming decision. By analyzing demand data, you can quantify the platform-specific marginal revenue contribution and the value of a title. Additionally, you can calculate the ROI a specific title brings for any given platform, assess a TV series' ability to drive subscriptions and mitigate churn, and find new opportunity markets for content distribution. Understanding your audience's taste, preferences, and content requirements can help you make faster, more effective decisions, ultimately leading to success in the industry.
I Think You Should Leave With Tim Robinson's travelability to Brazil in the last 30 days is 7%, which means that the audience demand for I Think You Should Leave With Tim Robinson is 7% of the demand in its country of origin, United States. Click through to another market to discover how well I Think You Should Leave With Tim Robinson travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Netflix‘s I Think You Should Leave With Tim Robinson is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Brazil, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Netflix and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for I Think You Should Leave With Tim Robinson, for example, can be assessed for a market e.g. Brazil, which can then be benchmarked against genre averages (e.g. Sitcom), using our globally standardized Demand Expressions® metric.
This page has been changed on April 18, 2024, 2:04 p.m. PST using tv demand data from Parrot Analytics for I Think You Should Leave With Tim Robinson in Brazil. We provide our partners with deep OTT capabilities to help them drive better and more informed content advertising strategies. Contact us today to find out more.