The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, understanding audience demand data can be a powerful tool to make informed content-related decisions. The case of Interview With The Vampire in February 2024 in Brazil serves as an example to illustrate this.
One way content valuation can be used is to help determine how much to spend on content. In this case, demand data can reveal the dollar value contribution of any title to any platform in any region. Based on this, you can calculate the ROI of a specific title for a platform, assess a TV series' ability to drive subscriptions and mitigate churn, or estimate base value and value of exclusivity.
Demand data can also unbundle the value of content on streaming services. You can analyze individual series or an entire library to understand the dollar value contribution of each title. By understanding the likes of fans of Interview With The Vampire, entertainment executives can use this information as a guide to make informed decisions on how to replicate or improve future content. Likewise, you can use demand data to determine which genres rank highest in a specific market, as well as global demand and how a title performs across different markets.
Content acquisition and distribution also benefit from a deep understanding of demand data. Assessment of the supply vs demand in a market will help you identify opportunity zones for acquisition or production. You can also find out how popular your show is globally by examining demand data from all over the world, which is highly beneficial for global SVOD expansion plans and rights licensing decisions.
Demand data can also answer key questions about what marketing campaigns should be employed, when should a title be released, and at what price. Measuring demand and identifying spikes in demand can help content creators and producers decide when to release a particular title, how to optimize marketing campaigns ahead of the premiere, and what price to charge for the title.
Finally, behavior patterns will enable audience insights and help tailor future content productions. By analyzing the demand data for a particular show, you can identify clusters of people with similar tastes as well as find out which talent or brand to associate with for expanding your audience. You can also use it to compare the performance of your content against other titles available in the market.
Therefore, by leveraging demand data, entertainment executives can make informed decisions to optimize all aspects of content creation, acquisition, distribution, and marketing.
Interview With The Vampire's travelability to Brazil in the last 30 days is 70%, which means that the audience demand for Interview With The Vampire is 70% of the demand in its country of origin, United States. Click through to another market to discover how well Interview With The Vampire travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular AMC‘s Interview With The Vampire is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Brazil, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for AMC and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Interview With The Vampire, for example, can be assessed for a market e.g. Brazil, which can then be benchmarked against genre averages (e.g. Fantasy Drama), using our globally standardized Demand Expressions® metric.
This page has been renewed on March 28, 2024, 11:05 p.m. PST using television demand datasets from Parrot Analytics for Interview With The Vampire in Brazil. We provide our partners with extensive SVOD know-how to help them drive better and more informed content acquisition strategies. Contact us today to find out more.