The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you want to make informed decisions about the content you produce, acquire or distribute. One way to do this is by looking at demand data. Using the example of "Jelly Jamm" in Brazil, let's see how audience demand data can inform content-related decisions.
Firstly, let's look at content valuation using demand data. Parrot Analytics' content valuation system can help you determine how much a series is worth and how much of its value is being driven by demand for one of its stars. In the case of "Jelly Jamm", we see that its audience demand is good, with 2.3 times the audience demand of the average show in Brazil over the last 30 days. The show's demand has been increasing recently compared to the last 90 days, which is a positive sign. By examining the show's demand data and comparing it to other shows, you can estimate its baseline value.
In addition to content valuation, demand data can help inform programming decisions. You may want to consider acquiring or producing shows that have higher demand than the average show, like "Jelly Jamm". You can also use demand data to identify the most popular genres in a local market. For instance, "Jelly Jamm" ranks at the 94.9th percentile in Brazil in the comedy genre. Therefore, if you are looking to attract new subscribers to your SVOD service in Brazil, focusing on comedy series might be a promising approach.
Demand data can also inform distribution decisions. By looking at the show's demand in different global markets, you can identify its travelability and decide which platforms and regions to focus on. In the case of "Jelly Jamm", we see that its travelability is poor. Demand data also provides insights into reach, which is the number of people expressing demand for a show. Here, we see that "Jelly Jamm" has a poor reach, and so you may want to adjust your marketing strategy to ensure that you are reaching the right audience.
Finally, demand data can inform acquisition decisions. You can use it to estimate the ROI of a specific title and to assess a TV series' ability to drive subscriptions and mitigate churn. For instance, by examining the top 10 global markets where "Jelly Jamm" is most in-demand over the last 30 days, we find that the show outperforms the demand of the average TV show in each of these markets. Brazil is "Jelly Jamm"'s number one market globally, with good audience demand of 2.2x.
In summary, demand data provides valuable insights that can help entertainment executives make more informed decisions about content-related decisions. By analyzing audience demand for a show like "Jelly Jamm", you can gain insights into content valuation, programming decisions, distribution, and acquisition decisions. This can help you make more informed decisions and ultimately create more successful, engaging content.
Jelly Jamm's travelability to Brazil in the last 30 days is 79%, which means that the audience demand for Jelly Jamm is 79% of the demand in its country of origin, Spain. Click through to another market to discover how well Jelly Jamm travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Clan‘s Jelly Jamm is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Brazil, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Clan and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Jelly Jamm, for example, can be assessed for a market e.g. Brazil, which can then be benchmarked against genre averages (e.g. School), using our globally standardized Demand Expressions® metric.
This page has been refreshed on April 22, 2024, 2:01 p.m. PST using tv demand data from Parrot Analytics for Jelly Jamm in Brazil. We provide our partners with deep TV industry workflows to help them drive better and more informed content licensing strategies. Contact us today to find out more.