The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
If you are responsible for making content-related decisions for your platform in Brazil, we can provide you with an analysis of the demand data for "Jersey Shore: Family Vacation" in December 2023 to help you make informed decisions.
Firstly, this show has 2.2 times the audience demand of the average show in Brazil, and only 8.6% of all TV shows have this level of demand. Moreover, this show moved up by 2428 spots in the rank during December in Brazil. Thus, the demand for this show has been increasing recently. As a content evaluation system powered by demand and supply, Parrot Analytics content valuation system can help you determine the value of the show for your platform.
To understand the popularity of "Jersey Shore: Family Vacation" in Brazil, we can see that the show is at the 97.9th percentile in the reality genre, indicating that it has higher demand than 97.9% of all reality titles in Brazil. Thus, you can leverage this information to determine the best release strategy and pricing for your platform.
Another metric worth considering is the travelability of this show. Although audience demand for the show in Brazil was 11% of the demand in its country of origin, the United States, the show's travelability is good, which is a good indicator of its potential appeal in other regions. If you are considering expanding your platform globally, studying the show's travelability can help you determine which countries should be targeted for distribution.
One of the benefits of demand data is that it enables content executives to reach data-driven decisions concerning supply and demand. In the case of "Jersey Shore: Family Vacation," fans of the show also like several other titles such as "Ghost Adventures", "RuPaul's Drag Race", and "Rick And Morty", to name a few. By focusing on these titles, you can identify which type of content has significant opportunities to acquire or produce for your SVOD service.
Finally, by examining the top 10 global markets, we find that this TV series outperforms the demand of the average TV show (1x) in each of these markets. Thus, global content valuation data powered by Parrot Analytics can help you determine the show's value to another streaming platform.
In conclusion, demand data powered by Parrot Analytics can provide a range of insights, from optimal release strategies to the value of content on any streaming platform, and from comparative benchmarking to informing marketing budgets and decisions. By leveraging demand data, executives can make more informed decisions concerning content strategy, distribution, and valuation.
Jersey Shore: Family Vacation's travelability to Brazil in the last 30 days is 7%, which means that the audience demand for Jersey Shore: Family Vacation is 7% of the demand in its country of origin, United States. Click through to another market to discover how well Jersey Shore: Family Vacation travels internationally.
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Acquire the best shows from partners such as MTV to fortify your competitive position in Brazil. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Jersey Shore: Family Vacation), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Our TV audience measurement dataset is truly global. Discover how popular MTV‘s Jersey Shore: Family Vacation is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Brazil, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for MTV and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Jersey Shore: Family Vacation, for example, can be assessed for a market e.g. Brazil, which can then be benchmarked against genre averages (e.g. Housemates Reality), using our globally standardized Demand Expressions® metric.
This page has been updated on March 28, 2024, 8:49 p.m. PST using demand datasets from Parrot Analytics for Jersey Shore: Family Vacation in Brazil. We provide our partners with far-reaching TV workflows to help them drive better and more informed content acquisition strategies. Contact us today to find out more.