The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, it is imperative to have a deep understanding of audience demand for a show to make informed content acquisition, distribution, and programming decisions. Parrot Analytics can provide valuable insights into audience demand through its content valuation system powered by global content demand and supply.
Looking at the case of "Joey" in Brazil, we can see that this show has a good level of demand with 2.1 times the audience demand of the average show in Brazil over the last 30 days. This demand measurement can help in content valuation related decisions, such as determining the worth of a particular show library and assessing the ability of a TV series to drive subscriptions and reduce churn.
Furthermore, we can see that "Joey" is ranking well within the romance genre in Brazil, which provides us with insight into the genre resonating the most with the audience in Brazil. This data allows for good programming decisions, as the network can position similar romantic titles to attract subscribers.
By looking at the Parrot Pulse for "Joey," its global performance across six dimensions is given, including its travelability, longevity, momentum, franchisability, and reach. Travelability informs content acquisition decisions, which quantify a show's international demand relative to its home market. Longevity measures how well audience demand is maintained over time, making it an essential factor when deciding to produce a new season or keep a show on the platform. Momentum enables marketers to track the pace of growth, while a show's spin-off potential (franchisability) helps in identifying potential opportunities to monetize the show. Reach, the number of people expressing demand for a show, assists linear networks and pay TV networks in determining their media buying strategy.
Finally, we can see that "Joey" had a significant spike in audience demand in late December 2023 in Brazil. This data coupled with the top 10 global markets where "Joey" is most in-demand enables us to make optimal release strategies and pricing decisions. By analyzing the show's travelability performance, producers can produce content that will support global SVOD expansion. Moreover, by determining the show's reach, content distributors know that the show could attract new subscribers to their platform.
In conclusion, by leveraging demand data, entertainment executives can make more informed decisions related to content acquisition, distribution, and programming. As demonstrated by "Joey," Parrot Analytics' content valuation system provides valuable insights into audience demand, enabling executives to quantify the platform-specific marginal revenue contribution and assess a TV series' ability to drive subscriptions and mitigate churn.
Joey's travelability to Brazil in the last 30 days is 38%, which means that the audience demand for Joey is 38% of the demand in its country of origin, United States. Click through to another market to discover how well Joey travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular NBC‘s Joey is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Brazil, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for NBC and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Joey, for example, can be assessed for a market e.g. Brazil, which can then be benchmarked against genre averages (e.g. Sitcom), using our globally standardized Demand Expressions® metric.
This page has been changed on March 29, 2024, 3:27 a.m. PST using tv demand datasets from Parrot Analytics for Joey in Brazil. We provide our partners with valuable SVOD analyses to help them drive better and more informed content partnership strategies. Contact us today to find out more.