The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
For entertainment executives, demand data is a crucial element that provides insight into how well a show is performing within its specific market and on a global scale. Using "Joran: The Princess of Snow and Blood" as an example for January 2024 in Brazil, we can understand how demand data can be applied to make more informed content decisions.
One way demand relates to content valuation is by helping answer questions like "What is the baseline value of a title?" and "How much is my series worth?". By leveraging Parrot Analytics' content valuation system that uses global content demand and supply data, executives can determine the dollar value contribution for any title in any region. For example, "Joran: The Princess of Snow and Blood" has two times the audience demand of the average show in Brazil over the last 30 days, indicating that its value on this platform may be higher than other shows.
Another use for demand data is in making acquisition, distribution, and programming decisions. Entertainment executives can use demand data to assess a TV series' ability to drive subscriptions and retain audiences. For "Joran: The Princess of Snow and Blood", we know that its audience demand for January increased by 65.4% in Brazil. This increase may indicate a strong potential for audience acquisition and retention, making the show a possible prospect for future content investment.
Demand data also helps in identifying white spaces in the market or industry that exhibit potential for new content acquisition or production. By leveraging Parrot Analytics demand data tools, executives can answer questions like "What types of content exhibit opportunity to acquire or produce?". For example, analyzing affinity data that suggests which TV shows or talent may attract or retain subscribers, "Joran: The Princess Of Snow And Blood" fans also enjoy other popular Japanese animation series. This information can be helpful in understanding market trends for similar genres or styles and guide executives in the development of new content that is tailored to audience preferences.
Finally, demand data helps executives with audience insights and affinity analysis. Sentiment analysis tools can help executives understand what fans like the most about a title, what demographic they cater to and inform platform and network fit decisions. For example, we know that the demand for "Joran: The Princess of Snow and Blood" in Brazil was 134% of the demand in its country of origin, Japan. Its performance on this market also shows potential and strategic opportunities for further expansion. Understanding audience preferences and how a title performs in different markets can help executives make informed decisions about content acquisition and distribution strategy.
In conclusion, using demand data to inform decision-making at different stages of content creation and distribution can lead to more informed financial and strategic decisions. By using Parrot Analytics' demand data tools, entertainment executives have at their disposal valuable insights that can help guide investment decisions, understand audiences on a deeper level, and identifying new opportunity markets for content distribution.
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Our TV audience measurement dataset is truly global. Discover how popular NTV‘s Joran: The Princess Of Snow And Blood is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Brazil, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for NTV and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Joran: The Princess Of Snow And Blood, for example, can be assessed for a market e.g. Brazil, which can then be benchmarked against genre averages (e.g. Japanese Animation), using our globally standardized Demand Expressions® metric.
This page has been reconstructed on March 29, 2024, 3:32 a.m. PST using global tv demand data from Parrot Analytics for Joran: The Princess Of Snow And Blood in Brazil. We provide our partners with smart TV industry competencies to help them drive better and more informed content marketing strategies. Contact us today to find out more.