The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you can leverage the demand data provided by Parrot Analytics to make more informed content decisions, especially with content valuation. Demand data can give you insights into the level of interest and popularity of a particular TV series or program in a specific market, and this information can guide your acquisition, distribution, and programming decisions. Examining the performance of "Jornal Da Cultura" in Brazil for the month of March 2024, we can see how demand data generated by Parrot Analytics can be used to make strategic decisions.
Based on the demand data provided, "Jornal Da Cultura" achieved an outstanding level of audience demand in Brazil in March 2024, with 9.4 times the demand of the average show in Brazil. The show's exceptional performance indicates its value as a strategic asset for any OTT or pay-TV platform operating in the Brazilian market. Furthermore, the show had higher demand than 97.3% of all news titles in Brazil, making it an attractive option for any network seeking to expand or consolidate its news programming.
From March, the TV show's rank dropped by 134 spots, and its demand in Brazil declined by 18.1%. Evaluating this trend and the factors that contributed to it can help executives to determine whether the show is a good investment opportunity in the long term and its content valuation. It's crucial to factor in the demand data when deciding how much to spend on a particular show as this could significantly impact its return on investment. For instance, using Parrot Analytics' content valuation system based on demand data, one can assess the dollar value contribution of a title to any platform in any region. Parrot Analytics content valuation is an economic valuation system powered by global content demand and supply.
Additionally, examining the top 10 global markets where "Jornal Da Cultura" is most in-demand over the last 30 days can help executives to determine where this TV show would have the most significant impact. In this case, the show outperformed the demand of the average TV show in all ten markets, indicating strong global appeal with potential distribution opportunities outside of Brazil. Understanding the show's audience demand in other markets could inform content acquisition decisions and to identify opportunities to monetize the content.
Finally, demand data can help executives in making informed decisions on programming and scheduling decisions. By analyzing the show's momentum, longevity, and reach, executives can inform themselves on the pace of growth, how well demand is maintained over time, and the number of people expressing demand for the show. In conclusion, Parrot Analytics' demand data enables entertainment executives to make better-informed decisions on content valuation, programming, acquisition, distribution, and content development decisions.
This is Jornal Da Cultura's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Jornal Da Cultura travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular TV Cultura‘s Jornal Da Cultura is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Brazil, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for TV Cultura and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Jornal Da Cultura, for example, can be assessed for a market e.g. Brazil, which can then be benchmarked against genre averages (e.g. News Factual), using our globally standardized Demand Expressions® metric.
This page has been refreshed on April 22, 2024, 2:01 p.m. PST using tv demand content analytics from Parrot Analytics for Jornal Da Cultura in Brazil. We provide our partners with meaningful media industry competencies to help them drive better and more informed content marketing strategies. Contact us today to find out more.
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