The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you need to make informed decisions to ensure success of your content and your brand. Demand data provides valuable insights into the performance and potential of your content, helping you with content valuation, acquisition, distribution, and programming decisions. The analysis of "Jornal Nacional" in February 2024 in Brazil provides a case in point. Here are some of the ways demand data can be used to inform your decision-making process:
1. Content Valuation: Using demand data, you can determine the value of content on your platform. With an outstanding demand that is 12.8 times the average show in Brazil over the last 30 days, "Jornal Nacional" is a valuable asset. You can apply Parrot Analytics' content valuation system to calculate the dollar value contribution of the title on your platform.
2. Acquisition Decisions: Demand data can help you determine which content to acquire for your platform. With demand for "Jornal Nacional" increasing recently, you can use this data to make a decision on acquiring distribution rights for the show. You can also leverage demand data to find other titles that fans of "Jornal Nacional" are also interested in, helping you expand your content library strategically.
3. Distribution Decisions: You can use demand data to make informed decisions on which platforms to target for distribution of your content. For "Jornal Nacional," demand is highest in Brazil, followed by Portugal. This information helps you target these markets for maximum impact.
4. Programming Decisions: You can use demand data to make decisions around programming, marketing, and release strategies. For "Jornal Nacional," you can see that demand has recently decreased in Brazil by 27.0%, which may indicate that rethinking the marketing and release strategy for the show is necessary. Understanding what elements of the show are driving demand in the different markets can also help optimize the programming and marketing efforts.
5. Comparative Analysis: Demand data can be used to compare the performance of content against other titles available on the market. For "Jornal Nacional," you can compare the global performance of the show to other news titles in Brazil and globally to determine how it is doing.
In conclusion, demand data provides valuable insights into the performance and potential of content, helping entertainment executives make more informed decisions around content valuation, acquisition, distribution, and programming. The analysis of "Jornal Nacional" in February 2024 in Brazil and its performance across global markets is a prime example of how demand data can be leveraged to help you maximize the value of your content on your platform.
This is Jornal Nacional's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Jornal Nacional travels internationally.
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Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Brazil, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Rede Globo and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Jornal Nacional, for example, can be assessed for a market e.g. Brazil, which can then be benchmarked against genre averages (e.g. News Factual), using our globally standardized Demand Expressions® metric.
This page has been updated on March 19, 2024, 2:50 a.m. PST using global television demand data from Parrot Analytics for Jornal Nacional in Brazil. We provide our partners with valuable TV series expertise to help them drive better and more informed content acquisition strategies. Contact us today to find out more.