The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, it's imperative to be informed by data on all content decisions regarding programming, acquisition, distribution and content valuation. Audience demand is one of the most crucial elements that need to be analyzed when considering any content-related decisions. Take the example of "Keeping Up With The Kardashians" in Brazil, let's explore how demand data by Parrot Analytics can help executives.
Content Valuation:
One of the first questions regarding content decisions is "how much is my show worth"? Parrot Analytics' content valuation system uses demand data to answer these questions. The system reveals the dollar value contribution of any title to any platform in any region, including quantitative metrics such as the value of the content library to a platform and the baseline value of a title. Using demand data, executives can determine how much to spend on content, the ROI a specific title will bring, and how a specific title drives engagement across the rest of the catalog. For "Keeping Up With The Kardashians," we can see that it had a demand of 4.2 times the average show in Brazil, indicating that it has significant value. The show ranks well in terms of reach, momentum, and franchisability.
Supply & Demand:
Executives need to consider supply and demand, which involves understanding what types of content exhibit opportunities to acquire or produce. Demand data can reveal the most popular genres like reality TV shows, which can help executives make decisions on what type of content will perform best and drive viewership. As shown in the recent analysis of the show, Keeping Up With The Kardashians has higher-than-average demand in the reality genre in Brazil, making it an ideal candidate if executives are looking to acquire or produce reality TV shows.
Subscriber Retention & Acquisition:
Demand data can help decision-makers make informed decisions on what titles to acquire or produce to retain or acquire subscribers. In Brazil, Keeping Up With The Kardashians has been decreasing in popularity recently, so executives might consider adding other shows similar to it, such as The Real Housewives of Salt Lake City, All Hail King Julien, or Rick and Morty. Travelability data suggests that the show has outstanding demand worldwide, except for in Brazil, where it is valued at 21% of the demand in the USA, its country of origin. Executives might consider acquiring other reality shows that are popular in Brazil since viewers in the region prefer local content.
Programming:
Using Parrot Analytics demand data, executives can answer questions like what the most popular genres are in their local market, what the best release strategy is for a specific show, and how to optimize marketing campaigns before the premiere. In Brazil, Keeping Up With The Kardashians outperforms the average demand of all TV shows, ranking it in the 98.9th percentile among all reality titles. If executives are looking to program reality shows in Brazil, Keeping Up With The Kardashians offers a good comparison benchmark from a demand perspective.
Competitive Benchmarking:
Demand data can also be used to compare content against other titles available in the market. In general, executives can analyze how similar content is performing and adjust their strategy accordingly. Keeping Up With The Kardashians is performing well in Brazil but dropped 977 spots in its rank during March 2024. Executives can analyze other shows that are performing better and make decisions on how to improve Keeping Up With The Kardashians’ performance by incorporating similar elements that are appealing to viewers.
In conclusion, incorporating Parrot Analytics demand data into key content decisions related to programming, acquisition, distribution, and content valuation can allow entertainment executives to make more informed decisions. Parrot Analytics' demand data provides valuable insights into audience preferences, content value, and market demand, making it an indispensable tool for entertainment executives working across the content value chain.
Keeping Up With The Kardashians's travelability to Brazil in the last 30 days is 13%, which means that the audience demand for Keeping Up With The Kardashians is 13% of the demand in its country of origin, United States. Click through to another market to discover how well Keeping Up With The Kardashians travels internationally.
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Capture more value from content opportunities in Brazil as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Reality genre and assess the strengths and weakness of the competition’s content e.g. e!, leading to increased commercial efficiency and ROI.
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Acquire the best shows from partners such as e! to fortify your competitive position in Brazil. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Keeping Up With The Kardashians), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Reality genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as e! by incorporating country-specific trend and market demand factors for all markets including Brazil. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Reality. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Keeping Up With The Kardashians, including those that have not even been released. Appeal to your target markets, including Brazil, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular e!‘s Keeping Up With The Kardashians is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Brazil, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for e! and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Keeping Up With The Kardashians, for example, can be assessed for a market e.g. Brazil, which can then be benchmarked against genre averages (e.g. Celebrity Reality), using our globally standardized Demand Expressions® metric.
This page has been updated on April 22, 2024, 2 p.m. PST using television demand analytics from Parrot Analytics for Keeping Up With The Kardashians in Brazil. We provide our partners with comprehensive subscription-video-on-demand expertise to help them drive better and more informed content advertising strategies. Contact us today to find out more.