The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive at any type of TV-related company, you must constantly make data-driven decisions about content acquisition, distribution, and programming to ensure your organization stays ahead of the competition. Parrot Analytics’ demand data can help you identify trends and insights that can enable you to make more informed and profitable choices.
The case of "Kengan Ashura" in Brazil in March 2024 can be used as a case study to highlight the potential of demand data. Firstly, content valuation allows you to use demand data to estimate the dollar value of any title, including its contribution to a particular platform or region. The content demand data for "Kengan Ashura" in Brazil over the past 30 days is 3.7 times higher than the market average, indicating its value to a streaming service. Demand data can also provide insights into a series' potential spin-off value, as well as informing decisions about how much to spend on content.
Demand data can help you discover the level of global popularity and geographic usage of a particular TV series. For instance, according to the data analyzed on “Kengan Ashura” fans of this Japanese series are located primarily in China, followed by Sweden, and then Japan itself. This information can be used to inform distribution decisions, such as how to tailor promotions to specific geographic regions or how to allocate funds most effectively.
Using demand data, you can also gain insights into how to optimize content for success. For instance, you can test scalable concepts by identifying which elements in existing content are most popular among fans and using this insight to create more successful upcoming productions. Additionally, the data can help reveal what types of content to acquire or produce, as well as what genres are resonating most with your current audience and what you can do to expand that audience.
Demand data can also assess how well a show has been holding up with the audience over time. This helps gauge a show's momentum and can help inform programming decisions about renewals and their strategic impact. Demand data can also be used to optimize marketing campaigns, and to benchmark competition in a particular market.
In conclusion, entertainment executives across the TV industry can use demand data generated by Parrot Analytics to make informed decisions about content acquisition, distribution, and programming. This data can help identify popular content types, reveal the value and potential of specific titles, and provide insight into how content can be optimized and marketed for success. The use of demand data in making informed decisions around entertainment programming and distribution has become increasingly crucial to success in a fast evolving global entertainment industry.
Kengan Ashura (ケンガンアシュラ)'s travelability to Brazil in the last 30 days is 80%, which means that the audience demand for Kengan Ashura (ケンガンアシュラ) is 80% of the demand in its country of origin, Japan. Click through to another market to discover how well Kengan Ashura (ケンガンアシュラ) travels internationally.
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Acquire the best shows from partners such as Netflix to fortify your competitive position in Brazil. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Kengan Ashura (ケンガンアシュラ)), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Our TV audience measurement dataset is truly global. Discover how popular Netflix‘s Kengan Ashura (ケンガンアシュラ) is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Brazil, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Netflix and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Kengan Ashura (ケンガンアシュラ), for example, can be assessed for a market e.g. Brazil, which can then be benchmarked against genre averages (e.g. Japanese Animation), using our globally standardized Demand Expressions® metric.
This page has been changed on April 22, 2024, 2:04 p.m. PST using global tv demand data from Parrot Analytics for Kengan Ashura (ケンガンアシュラ) in Brazil. We provide our partners with smart TV industry know-how to help them drive better and more informed content partnership strategies. Contact us today to find out more.