The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you can use demand data to make informed decisions about the content you acquire, distribute, or produce. Demand data can help you determine how popular a show is, which markets it performs best in, and how the demand for a show is changing over time. This information can inform decisions about content valuation, programming, and acquisition.
Using the example of "Knights Of The Zodiac: Saint Seiya" in Brazil in March 2024, we can see how demand data can provide valuable insights into a show's performance. "Knights Of The Zodiac: Saint Seiya" has 6.1 times the audience demand of the average show in Brazil, which is good. This means that only 8.6% of all TV shows have this level of demand. While the demand for this show has been decreasing in recent times, it achieved the peak rank of #350 in Brazil, moving up in its rank by 110 spots during March 2024. Furthermore, the show's demand is higher than 96.9% of all animation titles in Brazil, making it a popular show in its genre.
By examining the top 10 global markets where "Knights Of The Zodiac: Saint Seiya" is most in-demand over the last 30 days, we find that the show performs well in each of these markets. Japan is "Knights Of The Zodiac: Saint Seiya"'s number one market globally. The show's demand was 6.6x in Japan, or 6.6 times the average show's demand in that market. The show outperforms average demand in other countries like Finland, Netherlands, Spain, United States, and Mexico. However, the demand is okay in Argentina.
Demand data can also provide insights into the long-term performance of a show. For example, while "Knights Of The Zodiac: Saint Seiya" has had a decreasing trend in audience demand in the recent past, it has outstanding longevity, meaning its demand has been maintained over time. The momentum of growth for the show is good.
Using demand data to inform content decisions can also help you identify opportunities for growth. For example, the demand for "Knights Of The Zodiac: Saint Seiya" increased in Brazil by 30.8% during March 2024, indicating potential for future growth and increased popularity.
Demand data can also be used to inform decisions about international distribution. The travelability of "Knights Of The Zodiac: Saint Seiya" is okay, meaning that the show has potential to perform well in international markets. The demand for the show in Brazil was 88% of the demand in its country of origin, Japan.
Finally, demand data can inform decisions about content valuation. Parrot Analytics content valuation system is based on demand data and reveals the dollar value contribution of any title, to any platform, in any region. By using demand data, you can calculate the ROI a specific title will bring for any given platform. You can also assess a TV series' ability to drive subscriptions and mitigate churn using demand data.
Knights Of The Zodiac: Saint Seiya's travelability to Brazil in the last 30 days is 88%, which means that the audience demand for Knights Of The Zodiac: Saint Seiya is 88% of the demand in its country of origin, Japan. Click through to another market to discover how well Knights Of The Zodiac: Saint Seiya travels internationally.
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Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Brazil, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Netflix and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Knights Of The Zodiac: Saint Seiya, for example, can be assessed for a market e.g. Brazil, which can then be benchmarked against genre averages (e.g. Japanese Animation), using our globally standardized Demand Expressions® metric.
This page has been revised on April 22, 2024, 2:02 p.m. PST using television demand analytics from Parrot Analytics for Knights Of The Zodiac: Saint Seiya in Brazil. We provide our partners with deep TV series analyses to help them drive better and more informed content investment strategies. Contact us today to find out more.