The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, Parrot Analytics' demand data can assist you in making informed decisions about your content acquisition, programming, and distribution strategy. The analysis of "La Brea" for the month of February 2024 in Brazil provides valuable insights into the popularity and performance of the show, and how this information can be leveraged to make strategic content-related decisions:
1. Content Valuation: Demand data plays a crucial role in determining the value of your content. Parrot Analytics' content valuation system uses demand data to reveal the dollar value contribution of any title, to any platform, in any region. By leveraging demand data, you can quantify the platform-specific marginal revenue contribution of a specific title and assess its ability to drive subscriptions and reduce churn. In the case of "La Brea," the show has outstanding audience demand in Brazil, with 8.6 times the audience demand of the average show over the last 30 days. The show's high demand signals that it is of significant value to potential streaming platforms in Brazil.
2. Programming Strategy: By analyzing the demand trends for "La Brea," executives can gain insights into how the show might perform in the future. In particular, the show's peak demand in Brazil spiked in late February, signaling that viewer interest could continue to grow. Executives can use this information to plan a strategic release or marketing campaign to take advantage of this trend.
3. Audience Insights: Demand data provides detailed insights into what your audience is interested in, which can inform content acquisition and programming decisions. For instance, "La Brea" fans also like other shows such as "For All Mankind," "Halo," and "Resident Alien." Paying attention to these related shows can help executives to understand audience preferences for future acquisitions or content production.
4. Travelability: The travelability of a show measures its international demand relative to its home market. For "La Brea," the show has good travelability, meaning that it has significant international potential. By analyzing the show's international demand, executives can determine which markets may be most receptive to the show and direct their marketing and distribution efforts accordingly.
5. Competitive Benchmarking: Parrot Analytics' demand data enables executives to compare the performance of "La Brea" against other titles available in the market. By examining the top 10 global markets where "La Brea" is most in-demand over the last 30 days, executives can gain insights into how the show is performing relative to other popular titles and determine whether it is worth acquiring or distributing the show in those markets.
To conclude, demand data is a powerful tool that can help entertainment executives make more informed content acquisition, programming, and distribution decisions. By analyzing the demand trends for a show like "La Brea," executives can gain valuable insights into audience preferences, determine the value of a specific title, identify opportunities for expansion, and benchmark against competitors. Ultimately, this information can be used to make more informed, data-driven decisions that will help to improve ROI and maximize the success of your content strategy.
La Brea's travelability to Brazil in the last 30 days is 64%, which means that the audience demand for La Brea is 64% of the demand in its country of origin, United States. Click through to another market to discover how well La Brea travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular NBC‘s La Brea is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Brazil, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for NBC and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for La Brea, for example, can be assessed for a market e.g. Brazil, which can then be benchmarked against genre averages (e.g. Mystery Drama), using our globally standardized Demand Expressions® metric.
This page has been amended on March 28, 2024, 6:43 p.m. PST using television demand metrics from Parrot Analytics for La Brea in Brazil. We provide our partners with smart television industry capabilities to help them drive better and more informed content licensing strategies. Contact us today to find out more.