The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
If you are an entertainment executive looking for insights into how to best approach your programming decisions, the data behind "Laços De Família" in January 2024 in Brazil provides some valuable information about how audience demand can help guide strategic decision-making.
First and foremost, demand data can help with content valuation. By assessing the demand for "Laços De Família" over the past few months, executives can get a sense of how valuable this program is on both a local and global level. The fact that demand has been increasing recently is a promising sign, as is the show's relatively high position in the romance genre. Additionally, the fact that "Laços De Família" is outperforming the average TV show in top global markets is an indication of its overall value.
Demand data can also inform acquisition and distribution decisions. Knowing which other shows an audience that enjoys "Laços De Família" is interested in can help executives make more informed acquisition choices. Similarly, seeing where "Laços De Família" is most in-demand around the world can help executives identify new markets to explore, or highlight areas where they may need to improve their distribution strategy.
Programming decisions can be informed by demand data in numerous ways. For example, if a network is considering a season 2 or a spin-off of "Laços De Família," looking at the franchise' spin-off potential metrics is essential to ensure its success. Similarly, examining which elements of the show are resonating with its audience the most and appealing to specific taste clusters in particular markets can help shape future plotlines.
Finally, demand data can help with branding and marketing decisions. By keeping an eye on the show's momentum, executives can track the effectiveness of their marketing campaigns and adjust their approach as needed. Seeing how demand for the show has shifted over time can also help networks and studios determine which marketing tactics have been most successful in the past and which ones might be worth exploring in the future.
Ultimately, in a crowded entertainment landscape, knowing which shows are resonating with audiences can be a game-changer. By leveraging demand data like that provided for "Laços De Família," executives across the industry can make more informed decisions about their programming, distribution, and marketing strategies and find new opportunities for success.
This is Laços De Família's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Laços De Família travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Rede Globo‘s Laços De Família is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Brazil, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Rede Globo and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Laços De Família, for example, can be assessed for a market e.g. Brazil, which can then be benchmarked against genre averages (e.g. Soap Opera), using our globally standardized Demand Expressions® metric.
This page has been regenerated on March 28, 2024, 8:50 p.m. PST using tv demand analytics from Parrot Analytics for Laços De Família in Brazil. We provide our partners with extensive TV series insight to help them drive better and more informed content partnership strategies. Contact us today to find out more.