The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Demands for a TV show, like "Lost," can provide valuable insights and empower entertainment executives to make more informed content, acquisition, programming, or distribution decisions. With the help of Parrot Analytics' global demand data, executives can accurately assess the popularity of a TV show and strategically align their content strategy around trends and changes in market conditions. This, in turn, can help them maximize the value of their content and drive up subscription numbers.
One of the benefits of analyzing demand data is that it provides an indication of how much a TV show is worth in Brazil or other global markets. The demand data can answer questions like, how much is "Lost" worth in Brazil or globally? or how much is the "Lost" content library worth to a streaming service?
Demand data helps executives to determine how and where to invest in original content or acquire licenses for new content. The information provides valuable insight into the type of genre that is currently popular in the market. If analysis shows that the trend in Brazil is a rise in the popularity of mystery, for example, "Lost," a mystery genre TV series, can be a valuable addition to a platform's content library.
In addition, leveraging demand data can help entertainment executives optimize their marketing campaigns ahead of a premiere. They can take insights from the data to create relevant promotions and run targeted ads on specific platforms and channels, ensuring the title is being seen by the right audience on the desired platform.
Executives can also identify under-monetized titles by analyzing demand data for global markets like Bulgaria, Spain, France, UK, Poland, Italy, and Canada, where "Lost" is performing exceptionally well. This presents an opportunity to capitalize on the show's sustained demand, which can require less marketing spend.
Another critical use case of demand data is to drive subscriber acquisition and retention by answering questions like which titles should be acquired to attract new subscribers to a Streaming Video-On-Demand (SVOD) service? or which titles should be bought if the audience wants to keep the current subscribers hooked?
In conclusion, executives can use demand data to invest smarter and make more informed decisions based on the popularity of TV shows like "Lost." With insights from global audiences comes the ability to identify the underlying drivers behind a TV show's success, allowing executives to better understand their content and strategically align their content library around ongoing trends. Taking this approach can ensure that executives have a better understanding of their customer preferences and can ultimately drive up engagement and financial returns.
Lost's travelability to Brazil in the last 30 days is 44%, which means that the audience demand for Lost is 44% of the demand in its country of origin, United States. Click through to another market to discover how well Lost travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular abc‘s Lost is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Brazil, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for abc and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Lost, for example, can be assessed for a market e.g. Brazil, which can then be benchmarked against genre averages (e.g. Sci-fi Drama), using our globally standardized Demand Expressions® metric.
This page has been recreated on April 22, 2024, 2 p.m. PST using global demand datasets from Parrot Analytics for Lost in Brazil. We provide our partners with smart SVOD know-how to help them drive better and more informed content distribution strategies. Contact us today to find out more.