The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
If you are an entertainment executive seeking to make more informed decisions about content acquisition, programming, or distribution, Parrot Analytics' demand data can help you. The analysis of "Love & Death" for the month of January 2024 in Brazil provides useful insights into how entertainment executives can make use of demand data. Let's explore how demand data relates to content valuation and how executives can utilize Parrot Analytics' demand data to make effective decisions.
Content Valuation: Based on Parrot Analytics data, executives can use demand data to value TV content globally. For instance, they can learn about the current value of their series, including its worth, value of its library to a platform over time, why the program is a strategic asset of an OTT platform, and base value of a title.
Optimizing Content Investment: Demand data enables executives to allocate funds to maximize future content investments better. With the demand data, they can determine the specific content type that presents an opportunity to acquire or produce based on demand.
Acquisition Decisions: Parrot Analytics content valuation system helps executives make informed acquisition decisions for a specific title. They can estimate the ROI that a particular title will bring to the platform and use demand data to evaluate a series' capacity to mitigate churn and drive subscriptions.
Programming Decisions: Audience demand data informs programming decisions, including release strategies and pricing. For instance, executives can use demand data to estimate the ideal release strategy for a show, such as binge-watching season or releasing episodes weekly.
Distribution and Marketing Decisions: Demand Data can help OTT platforms and TV series financing and production companies identify and capitalize on untapped market demand in other geographic areas. Executives can use demand data to inform platform and network fit, which platforms to target for content distribution, and international growth strategies.
Insights provided by demand data: At the show level, executives can use the Parrot Pulse score generated by Parrot Analytics to measure a series' global performance across six dimensions; outstanding worldwide audience demand, good travelability, okay longevity, exceptional momentum, good franchisability, and okay reach. The demand data enables executives to compare the performance of a show over a 1-year rolling basis vs. the last 30 days, thereby providing insights on audience behavior and preferences over time.
In conclusion, entertainment executives can make use of demand data to make informed decisions and increase the chances of content's success. Case in point, based on the analysis of "Love & Death" in Brazil, executives can make effective content, acquisition, programming, and distribution decisions. Moreover, they can use demand data to optimize content investment, determine untapped markets, and fine-tune marketing strategies around their content. Hence, incorporating demand data into an executive decision-making framework should be a priority in order to stay competitive and succeed in the ever-changing entertainment industry.
Love & Death's travelability to Brazil in the last 30 days is 27%, which means that the audience demand for Love & Death is 27% of the demand in its country of origin, United States. Click through to another market to discover how well Love & Death travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular HBO Max‘s Love & Death is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Brazil, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for HBO Max and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Love & Death, for example, can be assessed for a market e.g. Brazil, which can then be benchmarked against genre averages (e.g. Crime Drama), using our globally standardized Demand Expressions® metric.
This page has been adjusted on April 18, 2024, 2:05 p.m. PST using global tv demand analytics from Parrot Analytics for Love & Death in Brazil. We provide our partners with essential media industry know-how to help them drive better and more informed content distribution strategies. Contact us today to find out more.