The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you have access to Parrot Analytics' demand data and insights, which can provide valuable information to help you make more informed decisions about content creation, acquisition, distribution, and programming. Let's take a closer look at how "Love On Top" can serve as a case study for how this demand data can be leveraged.
Content Valuation:
Content valuation is a crucial element of any entertainment executive's decision-making process. Parrot Analytics' content valuation system is based on demand data and reveals the dollar value contribution of any title, to any platform, in any region. Using this system, you can determine how much to spend on content. The content valuation system can provide insights on how popular "Love on Top" is in Brazil, if the show is considered a strategic asset for a streaming platform, and what its baseline value is.
Programming Decisions:
Given that only 8.6% of all TV shows in Brazil have the level of demand that “Love On Top” has, and taking into consideration that its demand has been increasing while the show moved up in its rank by 119 spots during February in Brazil, it is recommended to continue airing and/or promoting the show in the country. Through analyzing who is watching and the demand by region, you can adjust scheduling to increase audience retention and even capitalizing on mid-February demand spikes. Additionally, the Parrot Pulse report reveals that while the momentum score of "Love on Top" is poor, its longevity score is OK. Making sure the show is available in a streaming service or on-demand may increase the longevity of "Love on Top."
Acquisition Decisions:
Parrot Analytics' demand data can also help to inform acquisition decisions. By analyzing the top 10 global markets where "Love On Top" has the most demand, you can determine where there are opportunities to acquire or produce similar content. In addition, examining the show's ranking compared to average TV shows in various markets can help inform decisions around licensing and distribution in those regions.
Distribution Decisions:
By using Parrot Analytics' global audience demand data, executives can better understand the audience's preference when it comes to genres or format, allowing them to select the suitable content to distribute in specific regions. In the case of "Love on Top," we know that Brazil is its second-strongest market after Portugal, making it a prime candidate for the show’s distribution in the Latin American region.
Marketing & Promotions:
Demand data can provide powerful insights to optimize strategies. In the case of "Love on Top," the data can inform optimal pricing, release strategy, and promotional campaigns. The data can help executives know which shows will help them attract and retain subscribers if placed as the anchor content for specific date ranges.
In conclusion, Parrot Analytics' demand data and insights can provide invaluable information for entertainment executives. With the help of the demand data showcased for "Love On Top," the executives can use the data and the questions above to determine how well the show is doing and key decision-making related matters.
Love On Top's travelability to Brazil in the last 30 days is 85%, which means that the audience demand for Love On Top is 85% of the demand in its country of origin, Portugal. Click through to another market to discover how well Love On Top travels internationally.
Answer one question and put our thinking to work on your challenges.
Who are you in the industry?
Capture more value from content opportunities in Brazil as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Reality genre and assess the strengths and weakness of the competition’s content e.g. TVI, leading to increased commercial efficiency and ROI.
Support casting decisions with empirical market data for Brazil. Contact us now to reveal hidden talent insights, through a combination of affinity and trait analysis, encompassing both global and market-based factors to determine who is truly worth an investment. Discover new business opportunities and assess the strengths and weakness of the competition’s offerings including specific titles such as Love On Top.
Produce with confidence whilst mitigating downside risks. Contact us now to decrease production risks by combining content genome insights with demand data to increase the likelihood of a successful series: Gain deep insights into character, talent, setting, plot, theme and genre preferences, including Reality. Using audience demand data, explore markets such as Brazil to discover lucrative new sales opportunities whilst evaluating the expected ROI for new series acquisitions such as Love On Top from partners like TVI.
Studios in Brazil are now empowered to fuse art with science for the next global hit. Contact us to gain deep insights into target audiences’ character, talent, setting, plot, theme and genre preferences (e.g. Reality) - for both local and global content. Find the best performing concepts with demand-driven concept testing and development. Apply talent demand to gain a holistic view of future content performance, pre-development.
Are you seeking distribution for Love On Top? Lead global content negotiations with authority. Contact us now to discover if you should prioritize markets such as Brazil, based on country-specific audience demand - including territories where commercial rights have not yet been granted. Apply a demand-based framework to negotiations with potential distribution partners such as TVI to maximize the deal value. Assess the strengths and weakness of the competition’s content, leading to increased commercial efficiency and ROI.
Maximize advertising revenues from new audiences in Brazil. Contact us now to leverage a return-focused selection criteria for title acquisition from TVI by incorporating country-specific trend and market demand factors. Appeal to audience interests using demand-driven advertising and personalize campaigns to capitalize on pre-release demand for specific titles such as Love On Top. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.
Acquire the best shows from partners such as TVI to fortify your competitive position in Brazil. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Love On Top), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Reality genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as TVI by incorporating country-specific trend and market demand factors for all markets including Brazil. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Reality. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Love On Top, including those that have not even been released. Appeal to your target markets, including Brazil, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular TVI‘s Love On Top is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Brazil, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for TVI and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Love On Top, for example, can be assessed for a market e.g. Brazil, which can then be benchmarked against genre averages (e.g. Romance Reality), using our globally standardized Demand Expressions® metric.
This page has been amended on April 22, 2024, 2 p.m. PST using tv demand analytics from Parrot Analytics for Love On Top in Brazil. We provide our partners with essential entertainment industry expertise to help them drive better and more informed content marketing strategies. Contact us today to find out more.