The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, it's important to make informed content and acquisition decisions, and the best way to do this is through analyzing audience demand data. Take the example of "Lovecraft Country," which has achieved 6.7 times the audience demand of the average show in Brazil over the last 30 days. This demand data is important for content valuation, as it reveals the dollar value contribution of any title to any platform in any region. Parrot Analytics' content valuation system is based on demand data, which enables quantifying a specific title's ROI.
Demand data can also be used to inform distribution decisions, as well as programming decisions. For example, by examining demand data for "Lovecraft Country," we can see that it achieved the peak rank of #364 in Brazil, moving up in its rank by 67 spots during February in Brazil. It also ranks at the 98.2nd percentile in the drama genre in Brazil for February, indicating higher demand than 98.2% of all drama titles in the country.
Another way to use demand data is to help curated programming and acquisition decisions. This data is important to help executives decide which titles to buy if they want to keep their current audience happy, and which ones to buy if they want to grow their audience by attracting new subscribers to their platform.
Furthermore, by analyzing the Parrot Pulse for "Lovecraft Country," executives can get an independent measure of global performance across six dimensions: audience demand across all platforms, travelability, longevity, momentum, franchisability, and reach. For example, the audience demand for "Lovecraft Country" in Brazil was 101% of its demand in the United States, its home market. This indicates good performance in Brazil and potential for growth in other international markets.
Finally, executives can use demand data to power discovery and recommendation algorithms. By using affinity analysis, executives can see which talent, brand, or TV shows may best expand their audience and attract or retain subscribers.
In conclusion, audience demand data can be used by executives across the entertainment industry to make more informed content, acquisition, distribution, and programming decisions. By using Parrot Analytics content valuation system, executives can understand each title's dollar value contribution, which is key to assessing its ROI.
Lovecraft Country's travelability to Brazil in the last 30 days is 105%, which means that the audience demand for Lovecraft Country is 105% of the demand in its country of origin, United States. Click through to another market to discover how well Lovecraft Country travels internationally.
Answer one question and put our thinking to work on your challenges.
Who are you in the industry?
Capture more value from content opportunities in Brazil as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Horror genre and assess the strengths and weakness of the competition’s content e.g. HBO, leading to increased commercial efficiency and ROI.
Support casting decisions with empirical market data for Brazil. Contact us now to reveal hidden talent insights, through a combination of affinity and trait analysis, encompassing both global and market-based factors to determine who is truly worth an investment. Discover new business opportunities and assess the strengths and weakness of the competition’s offerings including specific titles such as Lovecraft Country.
Produce with confidence whilst mitigating downside risks. Contact us now to decrease production risks by combining content genome insights with demand data to increase the likelihood of a successful series: Gain deep insights into character, talent, setting, plot, theme and genre preferences, including Horror. Using audience demand data, explore markets such as Brazil to discover lucrative new sales opportunities whilst evaluating the expected ROI for new series acquisitions such as Lovecraft Country from partners like HBO.
Studios in Brazil are now empowered to fuse art with science for the next global hit. Contact us to gain deep insights into target audiences’ character, talent, setting, plot, theme and genre preferences (e.g. Horror) - for both local and global content. Find the best performing concepts with demand-driven concept testing and development. Apply talent demand to gain a holistic view of future content performance, pre-development.
Are you seeking distribution for Lovecraft Country? Lead global content negotiations with authority. Contact us now to discover if you should prioritize markets such as Brazil, based on country-specific audience demand - including territories where commercial rights have not yet been granted. Apply a demand-based framework to negotiations with potential distribution partners such as HBO to maximize the deal value. Assess the strengths and weakness of the competition’s content, leading to increased commercial efficiency and ROI.
Maximize advertising revenues from new audiences in Brazil. Contact us now to leverage a return-focused selection criteria for title acquisition from HBO by incorporating country-specific trend and market demand factors. Appeal to audience interests using demand-driven advertising and personalize campaigns to capitalize on pre-release demand for specific titles such as Lovecraft Country. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.
Acquire the best shows from partners such as HBO to fortify your competitive position in Brazil. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Lovecraft Country), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Horror genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as HBO by incorporating country-specific trend and market demand factors for all markets including Brazil. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Horror. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Lovecraft Country, including those that have not even been released. Appeal to your target markets, including Brazil, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular HBO‘s Lovecraft Country is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Brazil, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for HBO and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Lovecraft Country, for example, can be assessed for a market e.g. Brazil, which can then be benchmarked against genre averages (e.g. Suspense Horror), using our globally standardized Demand Expressions® metric.
This page has been refreshed on March 18, 2024, 12:49 p.m. PST using television demand datasets from Parrot Analytics for Lovecraft Country in Brazil. We provide our partners with meaningful SVOD competencies to help them drive better and more informed content partnership strategies. Contact us today to find out more.