The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Are you an entertainment executive looking to make informed programming decisions? Are you a content distributor trying to acquire content that will perform well in global markets? Look no further than demand data. By examining the performance of shows in key markets across a variety of dimensions, demand data provides valuable insights that can inform content decisions and optimize distribution.
Let's take "Made In Abyss", for example. With 7.1 times the average demand in Brazil over the last 30 days, demand for the show is good, putting it in the top 9 percent of TV shows in terms of demand for that market. While demand has been decreasing compared to the last 90 days, the show still had a notable uptick in audience attention in late March 2024. And "Made In Abyss" is not just popular in Brazil – it also has outstanding demand in the United States, China, Russia, France, Japan, Netherlands, Switzerland, and good demand in the United Kingdom.
Demand data can also help answer questions about supply and demand, and content valuation. By providing data on how much a title is worth in a specific market, content valuation allows entertainment executives to make informed decisions on how much to spend on content. Using demand data, content valuation can also reveal the dollar value contribution of any title, to any platform, in any region, helping content distributors make smart acquisitions and maximizing ROI.
But demand data is not just valuable for acquisition and distribution decisions – it can also inform programming decisions. For example, fans of "Made In Abyss" also enjoy "RuPaul's Drag Race" and "Rick and Morty", so executives could consider programming those shows around "Made In Abyss" to capitalize on existing viewer interest. Furthermore, longitudinal data on demand can inform decisions around release strategy and timing, helping executives optimize pre-release design through to post-premiere marketing.
These are just a few examples of how demand data can be used to inform programming, content acquisition, and content distribution decisions. With complete access to Parrot Analytics' suite of metric data, entertainment executives can make smarter decisions and create content specifically tailored for the wants and interests of global audiences.
Made In Abyss (メイドインアビス)'s travelability to Brazil in the last 30 days is 97%, which means that the audience demand for Made In Abyss (メイドインアビス) is 97% of the demand in its country of origin, Japan. Click through to another market to discover how well Made In Abyss (メイドインアビス) travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular AT-X‘s Made In Abyss (メイドインアビス) is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Brazil, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for AT-X and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Made In Abyss (メイドインアビス), for example, can be assessed for a market e.g. Brazil, which can then be benchmarked against genre averages (e.g. Japanese Animation), using our globally standardized Demand Expressions® metric.
This page has been changed on April 22, 2024, 2 p.m. PST using global demand metrics from Parrot Analytics for Made In Abyss (メイドインアビス) in Brazil. We provide our partners with extensive television workflows to help them drive better and more informed content sales strategies. Contact us today to find out more.