The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As a TV executive, if you are considering a content acquisition or distribution decision, using demand data can help you make informed decisions. Let's use "Malcolm in the Middle" as an example to illustrate this point.
When you examine the demand data for the show in Brazil over the last 30 days, we can see that it had 5.4 times the average demand of a TV show in Brazil. This high level of demand means that it is a valuable asset for any streaming platform or network that is trying to grow its audience. Moreover, the fact that its demand has been decreasing recently gives valuable insight into what programming needs to be added to complement it to maintain the level of audience engagement needed.
Additionally, "Malcolm in the Middle" achieved a peak rank of #381 in Brazil and ranks in the 98.0th percentile in the family genre. This means it has higher demand than 98.0% of all family shows in Brazil. This information can contribute to content valuation, which can help you decide how much to invest in acquiring or producing this show. As a result, if you are looking to make strategic content investments, using demand data can help you decide which titles will bring in the highest returns on investment.
Furthermore, examining its travelability can help you identify how well it will perform globally, which can influence acquisition decisions. According to the Parrot Pulse, "Malcolm in the Middle" has a travelability score that quantifies its international demand relative to its home market. It was found that its demand in Brazil was 37% of its demand in the United States. The travelability score reveals that while the show has worldwide audience demand across platforms, it may not translate similar success into foreign markets.
Lastly, using demand data, executives can better understand their current audience's preferences and shape their acquisition strategy accordingly. For example, fans of "Malcolm in the Middle" also tend to enjoy "Rick and Morty," "The Simpsons," and "Family Guy." By leveraging this information, you can use it to identify what type of content to add to your service that can appeal to your audience's interests and preferences.
In conclusion, the demand data provides unconventional and sophisticated insights into the TV industry. The demand was useful in identifying titles that have higher monetization opportunities, improved customer retention, supporting global expansion while taking into account the integrity of the brand. By using demand data, TV executives, production companies, distributors, and studios can pinpoint what content to invest in, what type of content to produce, and how it should be distributed to get the most profit or viewership from it.
Malcolm In The Middle's travelability to Brazil in the last 30 days is 35%, which means that the audience demand for Malcolm In The Middle is 35% of the demand in its country of origin, United States. Click through to another market to discover how well Malcolm In The Middle travels internationally.
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Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Brazil, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for FOX and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Malcolm In The Middle, for example, can be assessed for a market e.g. Brazil, which can then be benchmarked against genre averages (e.g. Sitcom), using our globally standardized Demand Expressions® metric.
This page has been amended on March 29, 2024, 7:35 a.m. PST using tv demand data from Parrot Analytics for Malcolm In The Middle in Brazil. We provide our partners with meaningful TV series expertise to help them drive better and more informed content acquisition strategies. Contact us today to find out more.