The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
If you’re an entertainment executive working in Brazil, then you should pay attention to the fantastic audience demand for Masterchef Profissionais (BR). With 18.2 times the audience demand of the average show in Brazil over the last 30 days, this show has an outstanding presence and ranks in the 100.0th percentile in the reality genre. This level of demand suggests that the show resonates with the audience, and therefore should be a priority for any acquisition or distribution strategy. Parrot Analytics’ content valuation system powered by global content demand and supply can help you to calculate the dollar value contribution of Masterchef Profissionais (BR) to any platform in any region.
The demand data can also help you to assess the strategic value of this show. Demand can inform how well this show might perform in certain markets, which can help you to decide which platforms or strategies may be most effective to reach a particular demographic. Additionally, analyzing trends and spikes in demand can also inform decisions like optimizing marketing campaigns, pre-release preparations, optimal release strategies, pricing, supply and demand, and concept testing.
Looking at "Masterchef Profissionais (BR)"’s performance on a 1 year rolling basis versus the last 30 days reveals some interesting insights. Its peak demand was 18.9 times the average over the course of the entire year, whereas the show peaked at 18.5 times the average in the last 30 days, which means that popularity has significantly increased recently. This analysis can be used to determine how well the show maintains its audience appeal and to understand the amount of marketing spend required to sustain the audience’s interest.
We also analyzed the top 10 global markets where the show is most in-demand over the last 30 days. Brazil is the number one market globally for the show, with outstanding demand of 10.2x. This suggests that the show's domestic popularity is driving its international appeal, which can be leveraged to monetize the show globally. In addition to Brazil, the show is outperforming the demand of the average TV show in the second-ranked market, Portugal, where demand is also outstanding. "Masterchef Profissionais (BR)" is also seeing good to okay demand in other regions like Ireland, Uruguay, and Australia, which indicates an opportunity for acquiring the show for said markets.
Based on the Parrot Pulse analysis, the worldwide audience demand across all platforms is good, and although the show’s travelability is poor, the overall momentum and longevity of Masterchef Profissionais (BR) is okay. To improve the franchisability and reach of the show, insights on how to best spin-off concepts or viewership promotion could be leveraged.
In conclusion, analyzing the demand data for "Masterchef Profissionais (BR)" can provide valuable insights for entertainment executives. It can inform content decisions, such as decisions related to acquisition, distribution, and programming. By leveraging Parrot Analytics' content valuation system powered by global content demand and supply and analyzing the data, you can accurately quantify the dollar value contribution of the show. The show’s high popularity suggests that it resonates with the audience, and therefore should be a priority for any acquisition or distribution strategy.
This is Masterchef Profissionais (BR)'s home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Masterchef Profissionais (BR) travels internationally.
Answer one question and put our thinking to work on your challenges.
Who are you in the industry?
Capture more value from content opportunities in Brazil as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Reality genre and assess the strengths and weakness of the competition’s content e.g. Rede Bandeirantes, leading to increased commercial efficiency and ROI.
Support casting decisions with empirical market data for Brazil. Contact us now to reveal hidden talent insights, through a combination of affinity and trait analysis, encompassing both global and market-based factors to determine who is truly worth an investment. Discover new business opportunities and assess the strengths and weakness of the competition’s offerings including specific titles such as Masterchef Profissionais (BR).
Produce with confidence whilst mitigating downside risks. Contact us now to decrease production risks by combining content genome insights with demand data to increase the likelihood of a successful series: Gain deep insights into character, talent, setting, plot, theme and genre preferences, including Reality. Using audience demand data, explore markets such as Brazil to discover lucrative new sales opportunities whilst evaluating the expected ROI for new series acquisitions such as Masterchef Profissionais (BR) from partners like Rede Bandeirantes.
Studios in Brazil are now empowered to fuse art with science for the next global hit. Contact us to gain deep insights into target audiences’ character, talent, setting, plot, theme and genre preferences (e.g. Reality) - for both local and global content. Find the best performing concepts with demand-driven concept testing and development. Apply talent demand to gain a holistic view of future content performance, pre-development.
Are you seeking distribution for Masterchef Profissionais (BR)? Lead global content negotiations with authority. Contact us now to discover if you should prioritize markets such as Brazil, based on country-specific audience demand - including territories where commercial rights have not yet been granted. Apply a demand-based framework to negotiations with potential distribution partners such as Rede Bandeirantes to maximize the deal value. Assess the strengths and weakness of the competition’s content, leading to increased commercial efficiency and ROI.
Maximize advertising revenues from new audiences in Brazil. Contact us now to leverage a return-focused selection criteria for title acquisition from Rede Bandeirantes by incorporating country-specific trend and market demand factors. Appeal to audience interests using demand-driven advertising and personalize campaigns to capitalize on pre-release demand for specific titles such as Masterchef Profissionais (BR). Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.
Acquire the best shows from partners such as Rede Bandeirantes to fortify your competitive position in Brazil. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Masterchef Profissionais (BR)), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Reality genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as Rede Bandeirantes by incorporating country-specific trend and market demand factors for all markets including Brazil. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Reality. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Masterchef Profissionais (BR), including those that have not even been released. Appeal to your target markets, including Brazil, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular Rede Bandeirantes‘s Masterchef Profissionais (BR) is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Brazil, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Rede Bandeirantes and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Masterchef Profissionais (BR), for example, can be assessed for a market e.g. Brazil, which can then be benchmarked against genre averages (e.g. Cooking Reality), using our globally standardized Demand Expressions® metric.
This page has been recreated on March 28, 2024, 3:39 a.m. PST using global tv demand data from Parrot Analytics for Masterchef Profissionais (BR) in Brazil. We provide our partners with essential media industry workflows to help them drive better and more informed content distribution strategies. Contact us today to find out more.