The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
If you're an entertainment executive in Brazil, chances are you have already come across the popular TV series "Me Chama De Bruna". Parrot Analytics' demand data reveals that the crime drama has 2.7 times the audience demand of the average show in Brazil over the last 30 days. This means that it is in the top 8.6% of all TV shows in terms of audience demand.
If you are a TV series financing company or studio, our content valuation metrics tools can help you determine how much you're willing to spend on content like "Me Chama De Bruna". Through demand data, we can provide you with the dollar value contribution of any title in the global market. You can also determine how much of a show's value is being driven by demand for one of its stars.
For OTT platforms and SVOD platforms, the Parrot Pulse for "Me Chama De Bruna" provides an independent measure of its global performance across six dimensions. For this TV series, worldwide audience demand on all platforms is okay, whilst its travelability is poor. Travelability quantifies a show's international demand relative to its home market. If you want to determine the value of a content library to your platform over time, we can help you assess how well audience demand is maintained over time through the longevity metric. For "Me Chama De Bruna" this metric is okay. Franchisability (spin-off potential) and reach (the number of people expressing demand for a show) are poor and okay, respectively.
As a linear network or pay TV network, you can use demand data to help you make better programming decisions. By examining audience demand trends and show metadata such as the show's season profile, you can determine the best time slots to air shows like "Me Chama De Bruna" to generate optimal engagement.
Additionally, content distributors can use demand data to determine which titles to acquire for distribution. Through demand data insights, you can determine what types of content exhibit opportunities to acquire, produce or distribute.
All in all, if you're an entertainment executive, Parrot Analytics' demand data can enable you to make more informed content decisions, content distribution decisions, or programming decisions. You can use demand data to assess the value of exclusivity and determine the ROI of specific titles. By examining taste clusters and mapping local whitespaces, you can even uncover new opportunity markets for content distribution and new show concepts that resonate most with current audiences.
This is Me Chama De Bruna's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Me Chama De Bruna travels internationally.
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Capture more value from content opportunities in Brazil as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Drama genre and assess the strengths and weakness of the competition’s content e.g. Fox Brasil, leading to increased commercial efficiency and ROI.
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Produce with confidence whilst mitigating downside risks. Contact us now to decrease production risks by combining content genome insights with demand data to increase the likelihood of a successful series: Gain deep insights into character, talent, setting, plot, theme and genre preferences, including Drama. Using audience demand data, explore markets such as Brazil to discover lucrative new sales opportunities whilst evaluating the expected ROI for new series acquisitions such as Me Chama De Bruna from partners like Fox Brasil.
Studios in Brazil are now empowered to fuse art with science for the next global hit. Contact us to gain deep insights into target audiences’ character, talent, setting, plot, theme and genre preferences (e.g. Drama) - for both local and global content. Find the best performing concepts with demand-driven concept testing and development. Apply talent demand to gain a holistic view of future content performance, pre-development.
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Maximize advertising revenues from new audiences in Brazil. Contact us now to leverage a return-focused selection criteria for title acquisition from Fox Brasil by incorporating country-specific trend and market demand factors. Appeal to audience interests using demand-driven advertising and personalize campaigns to capitalize on pre-release demand for specific titles such as Me Chama De Bruna. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.
Acquire the best shows from partners such as Fox Brasil to fortify your competitive position in Brazil. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Me Chama De Bruna), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Drama genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as Fox Brasil by incorporating country-specific trend and market demand factors for all markets including Brazil. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Drama. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Me Chama De Bruna, including those that have not even been released. Appeal to your target markets, including Brazil, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular Fox Brasil‘s Me Chama De Bruna is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Brazil, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Fox Brasil and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Me Chama De Bruna, for example, can be assessed for a market e.g. Brazil, which can then be benchmarked against genre averages (e.g. Crime Drama), using our globally standardized Demand Expressions® metric.
This page has been recreated on April 22, 2024, 2:01 p.m. PST using television demand data from Parrot Analytics for Me Chama De Bruna in Brazil. We provide our partners with extensive subscription-video-on-demand workflows to help them drive better and more informed content licensing strategies. Contact us today to find out more.