The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
In the competitive world of entertainment, making informed decisions is paramount to stay ahead of the curve. By utilizing demand data, executives in the entertainment industry can gain valuable insights into audience preferences, regional trends, and popularity of specific shows or genres, allowing them to make more informed decisions when it comes to content, distribution, acquisition, and programming.
In the case of "Merlí," analyzing its demand data for the month of January 2024 in Brazil reveals some interesting insights that executives can use to guide their decision-making process. With 2.7 times the audience demand of the average show in Brazil over the last 30 days, "Merlí" is performing well in the region. Its popularity is increasing, with demand rising by 16.6% during January, and it achieved the peak rank of #772 in Brazil, moving up 340 spots in its rank during the same month.
The demand data for "Merlí" also indicates its strong popularity among the romance genre, where it ranks higher than 96.8% of all romance titles in Brazil. It also provides information on the show's fans by identifying other shows that fans of "Merlí" also like, including "Game Of Thrones," "The Last Of Us," and "The Boys." This information provides executives with key insights into the preferences of the target audience, enabling them to make informed decisions when it comes to the content they acquire or produce.
Examining "Merlí" through a global lens using the Parrot Pulse, executives can gather more intel on its performance on a broader scale. The worldwide audience demand for the show is adequate, and its longevity is acceptable, but the show's travelability is poor, which quantifies its international demand relative to its home market. Momentum, the pace of growth, is likewise okay. "Merlí" had a good audience demand of 2.7 times the title average in its number one market, Spain, and its performance in Brazil is also good. It's essential to note that "Merlí" outperformed the demand of the average TV show in each of the top 10 global markets where it is most in-demand over the last 30 days, revealing its strong standing in the entertainment industry.
Demand data also informs content valuation as it is an economic valuation system powered by global content demand and supply. Executives can use demand data to determine how much to spend on content, estimate the ROI a specific title will bring for any given platform, assess a TV series' ability to drive subscriptions and mitigate churn, and assess the value of exclusivity. For example, in the case of "Merlí," it can be used to determine the value of the show and how it is performing, ensuring executives can make informed decisions about the show's future.
In conclusion, using demand data, executives in the entertainment industry can make informed decisions, enabling them to stay ahead of the competition. By analyzing demand data for shows like "Merlí," they can gauge audience preferences, regional trends, and the popularity of certain shows or genres, making decisions that lead to better outcomes. Overall, it is evident that demand data plays a fundamental role in helping entertainment executives make data-driven decisions that lead to better content, increased revenue, and greater success in the industry.
Merlí's travelability to Brazil in the last 30 days is 57%, which means that the audience demand for Merlí is 57% of the demand in its country of origin, Spain. Click through to another market to discover how well Merlí travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular TV3‘s Merlí is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Brazil, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for TV3 and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Merlí, for example, can be assessed for a market e.g. Brazil, which can then be benchmarked against genre averages (e.g. Comedy Drama), using our globally standardized Demand Expressions® metric.
This page has been renewed on March 29, 2024, 4:38 a.m. PST using global tv demand content analytics from Parrot Analytics for Merlí in Brazil. We provide our partners with extensive SVOD know-how to help them drive better and more informed content investment strategies. Contact us today to find out more.