The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Parrot Analytics' demand data for "Miracle Workers" in Brazil, in March 2024, provides valuable insights for entertainment executives considering content acquisition and distribution. Executives can use demand data to make informed decisions to maximize their content's value, create effective programming strategies, and improve audience acquisition and retention.
Demand data can be leveraged to assess content valuation for "Miracle Workers". Parrot Analytics' content valuation system can assist executives in determining how much the show is worth to a specific platform, or in calculating ROIs based on demand data. Content valuation helps executives unbundling the value of shows on streaming platforms, allowing for informed decision-making on content acquisition.
Additionally, executives can use demand data to analyze the global performance of "Miracle Workers" and assess whether it has potential for monetization in new territories. By analyzing the Parrot Pulse for "Miracle Workers," executives can determine the show's audiences' travelability globally and assess its ability to increase demand. According to Parrot Analytics' data, "Miracle Workers'" longevity, momentum, franchisability, and reach are excellent, providing a comprehensive analysis of the show's potential success.
Furthermore, executives can leverage demand data to determine optimal release strategies and pricing strategies for "Miracle Workers." By analyzing the show's audience affinity and taste clusters for genres, executives can customize the marketing campaign around the show's genre, improving audience retention and acquisition. Finally, executives can use Parrot Analytics' demand data to map local white spaces, or under-explored genres in new markets, that can be catered to with "Miracle Workers."
In conclusion, analyzing Parrot Analytics' demand data for "Miracle Workers" in Brazil, in March 2024, provides executives with valuable insights for improved decision making. Demand data can help executives assess content valuation, travelability, longevity, momentum, franchisability, reach and create effective release strategies for optimizing audience acquisition and retention.
Miracle Workers's travelability to Brazil in the last 30 days is 17%, which means that the audience demand for Miracle Workers is 17% of the demand in its country of origin, United States. Click through to another market to discover how well Miracle Workers travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular tbs‘s Miracle Workers is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Brazil, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for tbs and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Miracle Workers, for example, can be assessed for a market e.g. Brazil, which can then be benchmarked against genre averages (e.g. Romantic Comedy), using our globally standardized Demand Expressions® metric.
This page has been modified on April 16, 2024, 2:09 p.m. PST using global television demand metrics from Parrot Analytics for Miracle Workers in Brazil. We provide our partners with valuable television series insight to help them drive better and more informed content marketing strategies. Contact us today to find out more.