The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, using demand data can help in making more informed decisions related to content, acquisition, distribution, and programming. Let's take a closer look at "Misfits" in Brazil and how its demand data can be utilized in various ways:
Content Valuation: The demand data for "Misfits" in Brazil over the last 30 days can help to determine its value to any platform. Based on the analysis, the show has 3.0 times the audience demand of the average show in Brazil, indicating a good level of demand. Such information can be used to gauge the value of the show and its financial worth to the platform.
Acquisition and Distribution Decisions: The travelability dimension of the Parrot Pulse for "Misfits" reveals that the show's international demand is okay. However, as seen by its strong performance in certain markets like Russia, the show has potential for global expansion. Based on this data, OTT platforms and distributors can make more informed decisions about whether to acquire and distribute the show in new territories.
Programming Decisions: Knowing that "Misfits" has higher demand than 96.0% of all comedy titles in Brazil makes it a strong addition to any linear or pay TV network's programming lineup. Content acquisition executives at these networks can benefit from this data by selecting "Misfits" to create their strategy for acquisition of comedy content.
Marketing and Promotions: One interesting insight from the demand data is that "Misfits" saw a demand spike in late January 2024 for Brazil, indicating that its marketing campaign around this time was effective. Such information is vital to network, studio, and production executives to analyze the performance of their marketing campaigns and adjust their future promotion strategies accordingly.
Talent Agency: For entertainment talent agencies, the demand data can help them identify the best talent to partner with to expand the show's audience. By analyzing the Parrot recommendation of other shows that the audience of "Misfits" likes, they might see commonalities between these shows. Then, they would recommend actors and actresses from those shows to be involved in the making of the show.
In conclusion, the demand data for "Misfits" in Brazil provides valuable insights that can inform content, programming, acquisition, and distribution decisions. Armed with this information, entertainment executives can make more informed decisions which can result in better business outcomes.
Misfits's travelability to Brazil in the last 30 days is 32%, which means that the audience demand for Misfits is 32% of the demand in its country of origin, United Kingdom. Click through to another market to discover how well Misfits travels internationally.
Answer one question and put our thinking to work on your challenges.
Who are you in the industry?
Capture more value from content opportunities in Brazil as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Action and Adventure genre and assess the strengths and weakness of the competition’s content e.g. E4, leading to increased commercial efficiency and ROI.
Support casting decisions with empirical market data for Brazil. Contact us now to reveal hidden talent insights, through a combination of affinity and trait analysis, encompassing both global and market-based factors to determine who is truly worth an investment. Discover new business opportunities and assess the strengths and weakness of the competition’s offerings including specific titles such as Misfits.
Produce with confidence whilst mitigating downside risks. Contact us now to decrease production risks by combining content genome insights with demand data to increase the likelihood of a successful series: Gain deep insights into character, talent, setting, plot, theme and genre preferences, including Action and Adventure. Using audience demand data, explore markets such as Brazil to discover lucrative new sales opportunities whilst evaluating the expected ROI for new series acquisitions such as Misfits from partners like E4.
Studios in Brazil are now empowered to fuse art with science for the next global hit. Contact us to gain deep insights into target audiences’ character, talent, setting, plot, theme and genre preferences (e.g. Action and Adventure) - for both local and global content. Find the best performing concepts with demand-driven concept testing and development. Apply talent demand to gain a holistic view of future content performance, pre-development.
Are you seeking distribution for Misfits? Lead global content negotiations with authority. Contact us now to discover if you should prioritize markets such as Brazil, based on country-specific audience demand - including territories where commercial rights have not yet been granted. Apply a demand-based framework to negotiations with potential distribution partners such as E4 to maximize the deal value. Assess the strengths and weakness of the competition’s content, leading to increased commercial efficiency and ROI.
Maximize advertising revenues from new audiences in Brazil. Contact us now to leverage a return-focused selection criteria for title acquisition from E4 by incorporating country-specific trend and market demand factors. Appeal to audience interests using demand-driven advertising and personalize campaigns to capitalize on pre-release demand for specific titles such as Misfits. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.
Acquire the best shows from partners such as E4 to fortify your competitive position in Brazil. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Misfits), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Action and Adventure genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as E4 by incorporating country-specific trend and market demand factors for all markets including Brazil. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Action and Adventure. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Misfits, including those that have not even been released. Appeal to your target markets, including Brazil, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular E4‘s Misfits is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Brazil, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for E4 and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Misfits, for example, can be assessed for a market e.g. Brazil, which can then be benchmarked against genre averages (e.g. Superhero Series), using our globally standardized Demand Expressions® metric.
This page has been modified on April 22, 2024, 2:02 p.m. PST using demand data from Parrot Analytics for Misfits in Brazil. We provide our partners with meaningful media industry know-how to help them drive better and more informed content advertising strategies. Contact us today to find out more.