The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Demand data can be an extremely useful tool in helping TV executives make informed decisions about content valuation, acquisition, distribution and programming. A good example is the audience demand data available for "Mr Inbetween" as of March 2024 in Brazil.
Firstly, demand data enables content valuation by revealing the dollar value contribution of a title to a particular platform in any given region. The demand for "Mr Inbetween" in the last 30 days was 3.0 times the average title in Brazil, and only 8.6% of all shows enjoy this level of demand. Compared to the last 90 days, the show's demand has been increasing in Brazil, indicating the potential for even higher value.
Secondly, demand data can inform acquisition decisions and identify which titles resonate with audiences, particularly in which genre or market. In the case of "Mr Inbetween," the show performs in the top 96.3% of comedy titles in Brazil, highlighting the potential for high demand in this genre. Additionally, identifying shows that share fan bases with "Mr Inbetween," such as "The Mandalorian," "Foundation" and "Star Trek: Strange New Worlds," can inform content acquisition decisions and add value to the platform’s offerings.
Thirdly, demand data can help make informed distribution decisions by highlighting the regions where a title is most in-demand. "Mr Inbetween" is in high demand in Australia, ranking first globally. Travelability, which measures a show's international demand in comparison to its home market, is also outstanding for this show, which suggests it would perform well in other countries too.
Finally, programming decisions can also be informed by demand data. The demand for "Mr Inbetween" increased by 32.8% in Brazil during March, indicating it might be a good time to push this title to the front of the queue. Other measurements such as momentum and longevity (which measures how well audience demand is maintained over time) can indicate the potential for sustained success and longevity. Franchisability and reach can also inform whether the title has potential spin-offs and their appeal to a wider audience.
In conclusion, demand data is a powerful tool that can inform several strategic decisions for TV executives including content valuation, acquisition, distribution and programming. The Mr Inbetween example is just one illustration of how demand data can be used to make informed decisions about a TV show, its performance, and potential, and how it can help maintain the growth and development of a streaming platform.
Mr Inbetween's travelability to Brazil in the last 30 days is 16%, which means that the audience demand for Mr Inbetween is 16% of the demand in its country of origin, Australia. Click through to another market to discover how well Mr Inbetween travels internationally.
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Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Brazil, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for FX and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Mr Inbetween, for example, can be assessed for a market e.g. Brazil, which can then be benchmarked against genre averages (e.g. Crime Drama), using our globally standardized Demand Expressions® metric.
This page has been recreated on April 17, 2024, 2 p.m. PST using global tv demand metrics from Parrot Analytics for Mr Inbetween in Brazil. We provide our partners with smart TV series insight to help them drive better and more informed content licensing strategies. Contact us today to find out more.