The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
For entertainment executives working in various aspects of the industry, demand data is a crucial tool for making informed content, acquisition, distribution, and programming decisions. By examining Parrot Analytics' analysis of "Mrs. Davis" for the month of January 2024 in Brazil, there are several key ways in which demand data can help TV executives make strategic decisions:
1. Content Valuation: One of the key questions that TV executives need to answer is how much a TV show is worth. Demand data can be used to answer this question, as it reveals the dollar value contribution of any title, to any platform, in any region. In the case of "Mrs. Davis," the data shows that its demand is 2.1 times the average show in Brazil over the last 30 days and that 8.6% of all TV shows have this level of demand. This information can help executives assess the value of the show and its ability to drive subscriptions and mitigate churn.
2. Global Demand: For companies with a global reach, demand data can be used to value content globally. By examining the show's demand across the world, executives can see which regions are most receptive to the content and make informed decisions about where to focus their efforts. In the case of "Mrs. Davis," demand is highest in the United States, followed by Germany, Bulgaria, and Russia.
3. Programming Decisions: Demand data can also help TV executives make programming decisions by identifying what content is most popular in a given market or on a global scale. In the case of "Mrs. Davis," the show ranks at the 94.5th percentile in the comedy genre in Brazil, indicating high demand.
4. Audience Insights: Because demand data is based on audience behavior, it can provide insights into audience preferences and tastes. By examining the top shows that fans of "Mrs. Davis" are also watching, TV executives can identify trends and discover new possibilities for content. In the case of "Mrs. Davis," other shows that fans enjoy include "Ted Lasso," "Foundation," and "Hijack."
5. Marketing Optimization: Demand data can also inform marketing optimization by helping TV executives identify the best release strategy for their content. In the case of "Mrs. Davis," demand spiked in late January 2024 in Brazil, which may suggest a specific marketing campaign or promotional event that resonated with audiences.
In conclusion, Parrot Analytics' analysis of "Mrs. Davis" in Brazil for January 2024 demonstrates the power of demand data for TV executives looking to make more informed decisions. From content valuation to global demand to audience insights, demand data can help TV executives make strategic decisions, optimize marketing, and stay ahead of the competition.
Mrs. Davis's travelability to Brazil in the last 30 days is 71%, which means that the audience demand for Mrs. Davis is 71% of the demand in its country of origin, United States. Click through to another market to discover how well Mrs. Davis travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Peacock‘s Mrs. Davis is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Brazil, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Peacock and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Mrs. Davis, for example, can be assessed for a market e.g. Brazil, which can then be benchmarked against genre averages (e.g. Sci-Fi Drama), using our globally standardized Demand Expressions® metric.
This page has been amended on March 28, 2024, 3:05 p.m. PST using tv demand analytics from Parrot Analytics for Mrs. Davis in Brazil. We provide our partners with valuable subscription-video-on-demand capabilities to help them drive better and more informed content advertising strategies. Contact us today to find out more.