The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, understanding audience demand for TV shows is key to making informed decisions related to content and programming. In this case, Parrot Analytics has provided data on "Murdoch Mysteries" in Brazil for the month of February 2024. Let's explore how this data can help with content valuation, programming, and acquisition decisions.
Content Valuation:
Content valuation is essential to value a particular title, assess its performance, and predict the return on investment. By using demand data, entertainment executives can assess the value of a title and make decisions on how much to spend on content. In this case, the demand data for "Murdoch Mysteries" indicates it has a high demand compared to the average show in Brazil, making it a valuable asset for any platform or distributor. The Parrot Pulse provides insights on six dimensions, including the worldwide audience demand, travelability, longevity, momentum, franchisability, and reach. These dimensions can further help executives to ascertain the title's potential earning on a global scale.
Programming and Acquisition Decisions:
Demand data can be useful in making programming and acquisition decisions because it helps to understand the popularity of a show amongst audiences. According to the data, "Murdoch Mysteries" has higher demand than 99.0% of all history titles in Brazil. Additionally, several other shows, including "FBI: Most Wanted" and "Chicago Fire," are popular among "Murdoch Mysteries" fans in Brazil. The show's popularity and its fans' preferences can be used as a guide in deciding which other titles to acquire or produce.
Distribution Decisions:
Demand data can help executives make informed decisions regarding which platforms to distribute their content. The data shows that "Murdoch Mysteries" is in high demand in several countries, including Canada and the United States, indicating a significant global audience for the show. Furthermore, travelability data shows that the demand for the show in Brazil was 41% of its demand in Canada, making the show potentially valuable to streamers and broadcasters that are expanding their global reach.
Marketing Decisions:
Demand data can also help executives make advertising and promotional decisions. Knowing the peak demand period and audience retention trends can help market the show more effectively, considering pre and post-premiere campaigns.
In conclusion, the demand data for "Murdoch Mysteries" from Parrot Analytics can assist entertainment executives in making informed decisions related to content valuation, programming, acquisition, distribution, and marketing. Understanding audience demand can help executives to capitalize on their content and drive better business outcomes.
Murdoch Mysteries's travelability to Brazil in the last 30 days is 40%, which means that the audience demand for Murdoch Mysteries is 40% of the demand in its country of origin, Canada. Click through to another market to discover how well Murdoch Mysteries travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular CBC‘s Murdoch Mysteries is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Brazil, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for CBC and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Murdoch Mysteries, for example, can be assessed for a market e.g. Brazil, which can then be benchmarked against genre averages (e.g. Mystery Drama), using our globally standardized Demand Expressions® metric.
This page has been regenerated on March 28, 2024, 11:05 p.m. PST using tv demand data from Parrot Analytics for Murdoch Mysteries in Brazil. We provide our partners with comprehensive content expertise to help them drive better and more informed content sales strategies. Contact us today to find out more.