The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, it is crucial to rely on data-driven insights when making content acquisition or distribution decisions. The case of "My Brilliant Friend (l'amica Geniale)" offers a remarkable example of how demand data can help you to make informed content decisions.
Content valuation is an essential aspect that needs to be considered when making acquisition decisions. Demand data enables media executives to delve into how much a show is worth and how much revenue a title can generate to a platform over time. In the case of "My Brilliant Friend (l'amica Geniale)," analyzing its demand data in Brazil over the last 30 days relative to that of the average show in Brazil gives a ratio of 2.4 times. This estimate means that the show has a higher demand compared to the typical show in the Brazilian market. Furthermore, the Parrot Pulse analysis shows that the show has incredible audience demand across all its platforms, which is an excellent indicator of the show's economic value.
As you seek to acquire or distribute a show, you need to answer questions such as how much the content is worth, how well it resonates with your target audience, and how it compares with other TV shows in the market. By examining the top 10 global markets where the show is in high demand over the last 30 days, we can identify the markets where the show outperforms the demand of the average TV show. For instance, "My Brilliant Friend (l'amica Geniale)" has its number one market in Italy, with an outstanding audience demand of 5.8 times the average TV show. The show also has good demand in other markets such as China, Spain, Australia, Switzerland, Sweden, Romania, France, and Greece. Such data can guide your content acquisition or distribution decisions based on the show's global appeal.
Understanding how a show attracts, retains and grows its audience is essential for programming decisions. "My Brilliant Friend (l'amica Geniale)" demonstrated an increasing audience demand in Brazil by 13.0% in March 2024. Furthermore, the show's rolling year basis revealed that it has increased popularity with a peak demand of 3.8 times the title average in the last 30 days. Such insights will enable you to decide on whether to increase or decrease marketing spend on a show based on its momentum and longevity.
Another crucial aspect that needs to be considered is the show's travelability and reach. The Parrot Pulse analysis that reveals the show outperformed the international demand in Italy by 41% during March 2024, with a franchise potential of spin-offs, indicates that the show has a global appeal that could be leveraged for future expansion. Additionally, examining the shows that fans of "My Brilliant Friend (l'amica Geniale)" also watch enables you to understand better what other shows resonate with the same audience. As a result, you can make informed decisions on cross-promoting or marketing content to the right audience for audience acquisition and retention.
In summary, demand data is a vital tool that enables media executives to make data-driven decisions when making content acquisition, distribution, or programming decisions. Based on the case of "My Brilliant Friend (l'amica Geniale)," analyzing the show's demand data in Brazil and other global markets over time can help you to develop insights that are crucial for content valuation, programming decisions, cross-promotion, and marketing activities.
My Brilliant Friend (l'amica Geniale)'s travelability to Brazil in the last 30 days is 53%, which means that the audience demand for My Brilliant Friend (l'amica Geniale) is 53% of the demand in its country of origin, Italy. Click through to another market to discover how well My Brilliant Friend (l'amica Geniale) travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular HBO‘s My Brilliant Friend (l'amica Geniale) is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Brazil, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for HBO and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for My Brilliant Friend (l'amica Geniale), for example, can be assessed for a market e.g. Brazil, which can then be benchmarked against genre averages (e.g. Life Story), using our globally standardized Demand Expressions® metric.
This page has been regenerated on April 18, 2024, 2:01 p.m. PST using global tv demand analytics from Parrot Analytics for My Brilliant Friend (l'amica Geniale) in Brazil. We provide our partners with smart television industry analyses to help them drive better and more informed content partnership strategies. Contact us today to find out more.