The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, there are several ways in which demand data can help you make more informed content, acquisition, distribution, or programming decisions. Firstly, demand data enables content valuation, which is essential when determining how much to spend on content or assessing the value of content you wish to acquire or distribute. Using Parrot Analytics’ content valuation system, you can quantify the platform-specific contribution of a title, estimate cannibalization of audiences, and determine the ROI a specific title can bring. With My Little Pony: Equestria Girls, its good demand in Brazil over the last 30 days shows that the show has value in the market, though it has been declining in recent times.
Additionally, demand data can help you identify which genres are most popular with your audience, understand who your audience is, and discover which elements of existing content are most popular. For example, in Brazil, My Little Pony: Equestria Girls ranks at the 98.8th percentile in the comedy genre, and its Parrot Pulse report reveals that its momentum and reach are outstanding.
Demand data can also assist in subscriber acquisition and retention by identifying which titles to buy to grow or keep your audience happy. By examining the top 10 global markets where the show is most in demand, you can pinpoint areas in which to concentrate marketing efforts. For instance, looking at My Little Pony: Equestria Girls, the show's number one market globally is the United States, where it achieved outstanding audience demand of 11.5x. Other markets where the show exhibited good to outstanding demand include Canada, Mexico, Brazil, the United Kingdom, Russia, Australia, France and Argentina.
Furthermore, demand data can assist you in identifying which platforms to target when distributing your content and benchmarking its competitiveness against other titles available on the market. The detailed information on My Little Pony: Equestria Girls' performance in Brazil provides a good basis for assessing how the show could do in other regional markets.
Finally, demand data can help you understand a title’s long-term value by providing insights into a show's longevity, momentum, travelability, franchisability, and reach. If a TV show maintains its audience demand over time, it can require less marketing spend. In My Little Pony: Equestria Girls' case, its outstanding ratings in momentum, franchisability, and reach suggest there could be more opportunities for further monetizing its IP.
Overall, demand data is a powerful asset for making informed decisions about content, acquisition, distribution, or programming. By using this data to assess a show’s valuation, its competitiveness in the market, and its audience's tastes, content creators and executives can make better and more informed decisions to ensure they deliver the most successful shows possible.
My Little Pony: Equestria Girls's travelability to Brazil in the last 30 days is 61%, which means that the audience demand for My Little Pony: Equestria Girls is 61% of the demand in its country of origin, Canada. Click through to another market to discover how well My Little Pony: Equestria Girls travels internationally.
Answer one question and put our thinking to work on your challenges.
Who are you in the industry?
Capture more value from content opportunities in Brazil as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Children genre and assess the strengths and weakness of the competition’s content e.g. Discovery Family, leading to increased commercial efficiency and ROI.
Support casting decisions with empirical market data for Brazil. Contact us now to reveal hidden talent insights, through a combination of affinity and trait analysis, encompassing both global and market-based factors to determine who is truly worth an investment. Discover new business opportunities and assess the strengths and weakness of the competition’s offerings including specific titles such as My Little Pony: Equestria Girls.
Produce with confidence whilst mitigating downside risks. Contact us now to decrease production risks by combining content genome insights with demand data to increase the likelihood of a successful series: Gain deep insights into character, talent, setting, plot, theme and genre preferences, including Children. Using audience demand data, explore markets such as Brazil to discover lucrative new sales opportunities whilst evaluating the expected ROI for new series acquisitions such as My Little Pony: Equestria Girls from partners like Discovery Family.
Studios in Brazil are now empowered to fuse art with science for the next global hit. Contact us to gain deep insights into target audiences’ character, talent, setting, plot, theme and genre preferences (e.g. Children) - for both local and global content. Find the best performing concepts with demand-driven concept testing and development. Apply talent demand to gain a holistic view of future content performance, pre-development.
Are you seeking distribution for My Little Pony: Equestria Girls? Lead global content negotiations with authority. Contact us now to discover if you should prioritize markets such as Brazil, based on country-specific audience demand - including territories where commercial rights have not yet been granted. Apply a demand-based framework to negotiations with potential distribution partners such as Discovery Family to maximize the deal value. Assess the strengths and weakness of the competition’s content, leading to increased commercial efficiency and ROI.
Maximize advertising revenues from new audiences in Brazil. Contact us now to leverage a return-focused selection criteria for title acquisition from Discovery Family by incorporating country-specific trend and market demand factors. Appeal to audience interests using demand-driven advertising and personalize campaigns to capitalize on pre-release demand for specific titles such as My Little Pony: Equestria Girls. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.
Acquire the best shows from partners such as Discovery Family to fortify your competitive position in Brazil. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. My Little Pony: Equestria Girls), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Children genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as Discovery Family by incorporating country-specific trend and market demand factors for all markets including Brazil. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Children. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as My Little Pony: Equestria Girls, including those that have not even been released. Appeal to your target markets, including Brazil, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular Discovery Family‘s My Little Pony: Equestria Girls is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Brazil, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Discovery Family and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for My Little Pony: Equestria Girls, for example, can be assessed for a market e.g. Brazil, which can then be benchmarked against genre averages (e.g. School), using our globally standardized Demand Expressions® metric.
This page has been reconstructed on April 22, 2024, 2 p.m. PST using global tv demand datasets from Parrot Analytics for My Little Pony: Equestria Girls in Brazil. We provide our partners with far-reaching content workflows to help them drive better and more informed content partnership strategies. Contact us today to find out more.