The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, one of the most critical decisions you will have to make is whether to invest in or distribute a new TV show. To make an informed decision, you have to take into account the show's content, audience, and demand data. This is where demand data analysis comes in. It's essential to use reliable demand data to make more informed content, acquisition, distribution, and programming decisions.
Let us explore how you can use demand data analysis to evaluate the success of “Mythic Quest” in Brazil in February 2024 and how it relates to content valuation, content acquisition, distribution, and programming decisions.
1. Content Valuation: “Mythic Quest” has been performing well in Brazil, with demand being 4.2 times higher than the average show. The show also moved up 139 spots in rank in February 2024, which indicates an increase in popularity. This type of demand data can help you to determine the value of your content for a specific market and guide your content acquisition and licensing decisions.
2. Content Acquisition: By examining the shows that fans of “Mythic Quest” also like, including "Ted Lasso", "For All Mankind," "The Afterparty," and "Foundation," you can get insights into audience preferences. This data can guide what types of shows you acquire and invest in to create a content library that appeals to your audience.
3. Distribution Decisions: With demand for “Mythic Quest” being 29% of its demand in the United States, Brazilian distribution networks might consider licensing “Mythic Quest” to have diversified content that appeals to international audiences. Also, by examining the top 10 global markets where the show is most in-demand, you can determine which regions are suitable for distribution and help you optimize your distribution strategy.
4. Programming Decisions: As an entertainment executive, you must make programming decisions that will help to increase audience engagement and retention. The demand data analysis can guide decisions such as which shows get renewed, where to allocate marketing budgets and when to premiere shows.
In conclusion, demand data analysis can be incredibly powerful for making critical decisions in the entertainment industry. By analyzing “Mythic Quest,” we have demonstrated how demand data can help guide content valuation, acquisition, distribution, and programming decisions. With more accurate, reliable data, executives can make better-informed decisions to ensure the continued growth and success of their entertainment company.
Mythic Quest's travelability to Brazil in the last 30 days is 38%, which means that the audience demand for Mythic Quest is 38% of the demand in its country of origin, United States. Click through to another market to discover how well Mythic Quest travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Apple TV+‘s Mythic Quest is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Brazil, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Apple TV+ and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Mythic Quest, for example, can be assessed for a market e.g. Brazil, which can then be benchmarked against genre averages (e.g. Sitcom), using our globally standardized Demand Expressions® metric.
This page has been changed on March 29, 2024, 12:51 a.m. PST using global demand datasets from Parrot Analytics for Mythic Quest in Brazil. We provide our partners with essential television capabilities to help them drive better and more informed content licensing strategies. Contact us today to find out more.