The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, using demand data from Parrot Analytics can help inform many content-related decisions, including programming, acquisition, distribution, and content valuation. For instance, let's use the example of the anime series "Naruto: Shippuden," which has continued to see rising demand for its content. By analyzing the show's performance in Brazil, one can gain valuable insights that can help make more informed decisions.
One way to gather insights is by determining the show's content valuation. Using demand data, content valuation can estimate how much a title or library is worth to a platform. The Parrot Analytics’ content valuation system is powered by global content demand and supply and can reveal a title's dollar value contribution to any platform in any region. With excellent demand, "Naruto: Shippuden" may be considered a valuable asset for platforms in Brazil as its demand could potentially drive subscriptions and mitigate churn.
Another useful application of demand data is for acquisition decision making. Demand data can help gauge the potential success of acquisition decisions by estimating the return on investment of a particular title. In addition, by identifying shows that have high audience demand in a specific market like Brazil, content distributors can locate opportunities to acquire or produce content that exhibits potential.
Moreover, demand data helps to understand the popularity and preferences of a show's target audience. Using "Naruto: Shippuden" as an example, one can see that the show's comedic genre ranking is in the 99.5th percentile, indicating that it has higher demand than 99.5% of all comedy titles in Brazil. In addition, by looking at other shows that fans of the show like, content creators and executives can identify trends and preferences in the market.
Finally, demand data can assist in programming decisions such as distribution of content in certain regions, content pricing, programming schedules, and marketing strategies. For instance, with "Naruto: Shippuden," content creators can optimize its marketing campaign ahead of the release, or they can analyze the data to determine the best release strategy for the series.
In conclusion, the demand data from Parrot Analytics has shown how content creators, distributors, and executives can use it to inform programming, acquisition, distribution, and content valuation decisions. Utilizing data analysis, content creators and executives can significantly enhance their decision-making abilities for their platform, enabling them to stay ahead of the competition and maximize engagement with their audience.
Naruto: Shippuden (ナルト 疾風伝)'s travelability to Brazil in the last 30 days is 216%, which means that the audience demand for Naruto: Shippuden (ナルト 疾風伝) is 216% of the demand in its country of origin, Japan. Click through to another market to discover how well Naruto: Shippuden (ナルト 疾風伝) travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular TV Tokyo‘s Naruto: Shippuden (ナルト 疾風伝) is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Brazil, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for TV Tokyo and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Naruto: Shippuden (ナルト 疾風伝), for example, can be assessed for a market e.g. Brazil, which can then be benchmarked against genre averages (e.g. Japanese Animation), using our globally standardized Demand Expressions® metric.
This page has been revised on March 28, 2024, 3:42 a.m. PST using global television demand analytics from Parrot Analytics for Naruto: Shippuden (ナルト 疾風伝) in Brazil. We provide our partners with deep TV series insight to help them drive better and more informed content sales strategies. Contact us today to find out more.