The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As entertainment executives in charge of programming decisions, Parrot Analytics' demand data can provide invaluable insights into the performance of TV shows like "Nos Tempos Do Imperador". By examining the data for January 2024 in Brazil, we can see that the show had good audience demand, which was 2.1 times the average for all TV shows in Brazil over the past 30 days. This high demand puts "Nos Tempos Do Imperador" in the top 8.6% of TV shows in Brazil.
Knowing the demand of a title can also inform content valuation decisions. For instance, the Parrot Analytics content valuation system can reveal the dollar value contribution of any title, to any platform, in any region. This information also enables content executives to determine ROI for specific titles for any given platform. Understanding the value of a title can help in making informed content acquisition and distribution decisions and justify the spend on content.
In addition to demand data, entertainment executives can use this data to optimize release strategy and pricing. They can also leverage it to uncover under-monetized titles. Given that "Nos Tempos Do Imperador" is doing well in Brazil, a distributor may decide to acquire the rights to the show for distribution in other markets with demand potential.
Likewise, using demand data can help in subscriber retention and acquisition decisions. For instance, the executives can identify which titles to buy to keep their current audiences happy and which titles can help them grow their audience. For instance, if "Nos Tempos Do Imperador" does well in Brazil, it may be a good acquisition for other streaming platforms looking to grow their Brazilian audience.
As demand informs pre-release marketing, entertainment executives can use demand data to optimize their marketing campaign ahead of the show's premiere. They can leverage Parrot Analytics' demand-powered affinity analysis to make informed decisions on the best talent or brands to partner with to expand their audience.
Finally, entertainment executives can use Parrot Analytics' data-driven insights on "Nos Tempos Do Imperador" to inform their decisions on franchisability and reach. For instance, they can assess the spin-off potential of the show and determine whether it has a dedicated but small fandom or whether it appeals to a wide group of people. By examining the top 10 global markets where "Nos Tempos Do Imperador" is most in-demand over the last 30 days, entertainment executives can also uncover opportunities to produce or acquire content in these markets.
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Acquire the best shows from partners such as Rede Globo to fortify your competitive position in Brazil. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Nos Tempos Do Imperador), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Our TV audience measurement dataset is truly global. Discover how popular Rede Globo‘s Nos Tempos Do Imperador is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Brazil, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Rede Globo and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Nos Tempos Do Imperador, for example, can be assessed for a market e.g. Brazil, which can then be benchmarked against genre averages (e.g. Soap Opera), using our globally standardized Demand Expressions® metric.
This page has been revised on March 28, 2024, 8:43 p.m. PST using tv demand content analytics from Parrot Analytics for Nos Tempos Do Imperador in Brazil. We provide our partners with deep television industry workflows to help them drive better and more informed content investment strategies. Contact us today to find out more.