The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Entertainment executives across various sectors can use demand data provided by Parrot Analytics' content valuation system to make informed content decisions. For instance, looking at "O Grande Gonzalez" as an example, OTT platform executives and TV series financing companies can use demand data to evaluate the show's value and determine how much to invest in it. The data shows that "O Grande Gonzalez" has 4.1 times the audience demand of the average show in Brazil over the last 30 days, indicating good demand for the show.
In addition, linear network executives and pay TV network executives can use demand data to make scheduling decisions, as shown by the show's ranking. Despite its decreasing demand in recent times, "O Grande Gonzalez" has a decent ranking (#607 in Brazil) and higher demand than 97.3% of all comedy titles in Brazil in March. Executives can use these insights to determine the best time slots to schedule the show and plan their programming accordingly.
Furthermore, TV production companies, entertainment talent agencies, and content distributors can use demand data to monitor a show's performance and make informed acquisition or distribution decisions. Based on the show's 50.8% increase in peak demand in the last 30 days compared to the last year, entertainment companies can determine the trend in "O Grande Gonzalez"'s popularity and decide if it is worth acquiring or distributing. Similarly, the show's June 2024 Parrot Pulse report shows that "O Grande Gonzalez" has a poor travelability and reach, which may inform strategies on targeting specific markets and audiences or creating new spin-offs.
The show's metadata also helps in making informed content decisions. For instance, the fact that the show ended in 2015 with only one season might indicate that its franchise potential is limited. Furthermore, knowing that the show started airing on 2015-11-02 and ended on 2015-11-13 can help content strategists determine the best release strategy for the show if they plan to re-release it.
Overall, entertainment executives can use Parrot Analytics' demand data to evaluate the global performance of a TV series like "O Grande Gonzalez," make informed content decisions, acquisition or distribution decisions, and more strategic programming decisions. By tracking audience demand over time and across markets, executives can assess the value of content to any platform, in any region, assess a TV series' ability to drive subscriptions and mitigate churn, and identify potential opportunity markets for content distribution.
This is O Grande Gonzalez's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well O Grande Gonzalez travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Fox Brasil‘s O Grande Gonzalez is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Brazil, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Fox Brasil and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for O Grande Gonzalez, for example, can be assessed for a market e.g. Brazil, which can then be benchmarked against genre averages (e.g. Comedy Drama), using our globally standardized Demand Expressions® metric.
This page has been modified on April 22, 2024, 2:01 p.m. PST using global demand datasets from Parrot Analytics for O Grande Gonzalez in Brazil. We provide our partners with meaningful subscription-video-on-demand know-how to help them drive better and more informed content licensing strategies. Contact us today to find out more.