The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As entertainment executives in the increasingly competitive industry, it is vital to make informed decisions surrounding content, acquisition, distribution, and programming for success. Thankfully, demand data can help inform these decisions and drive success. Let us take a look at "Osmar - A Primeira Fatia Do Pão De Forma" in Brazil in March 2024 as an example.
Content Valuation: Content valuation can reveal the dollar value contribution of any title to any platform, in any region. For "Osmar - A Primeira Fatia Do Pão De Forma" in Brazil, its outstanding demand of 10.5 times the average show over the last 30 days reveals that its contribution to a platform or library can be significant and valuable. However, its decreasing demand compared to its demand over the last 90 days must also be factored into any content valuation.
Valuing Content: With demand data, executives can calculate the return on investment (ROI) of any specific title and estimate the ability of a TV series to attract subscribers or mitigate churn. For "Osmar - A Primeira Fatia Do Pão De Forma", its recent 1.8% increase in demand in Brazil signals a positive perception and retention rate of the local audience. Executives can use this insight to make decisions around content offerings and the pricing strategy for this TV series.
Global Expansion Opportunities: Demand data can also inform decisions surrounding global expansion opportunities and which content to produce or acquire to support it. For "Osmar - A Primeira Fatia Do Pão De Forma", it performs well in Brazil, and the United States as well as in other markets, with okay demand. However, its poor travelability suggests it may not translate as well internationally. With the Parrot Pulse providing an independent measure of global performance across six dimensions, executives can assess franchisability, longevity, and reach for success in any market.
Viewer Insights: Finally, demand data can offer insights into viewer tastes, with executives able to understand what genres and elements a show's audience enjoys most. For "Osmar - A Primeira Fatia Do Pão De Forma", its ranking at the 99.2th percentile in the comedy genre in Brazil highlights the show's particular appeal and informs executives where to focus their efforts to attract new subscribers.
In conclusion, the entertainment industry is competitive and fast-paced, and decisions need to be informed with data-driven insights for success. Using demand data, executives can make decisions around content valuation, content acquisition, and distribution, as well as programming decisions that can make or break a company. Osmar - A Primeira Fatia Do Pão De Forma provides an excellent example of how demand data provides valuable insights into content's popularity and enabling executives to make informed content-related decisions.
This is Osmar - A Primeira Fatia Do Pão De Forma's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Osmar - A Primeira Fatia Do Pão De Forma travels internationally.
Answer one question and put our thinking to work on your challenges.
Who are you in the industry?
Capture more value from content opportunities in Brazil as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Children genre and assess the strengths and weakness of the competition’s content e.g. Gloob, leading to increased commercial efficiency and ROI.
Support casting decisions with empirical market data for Brazil. Contact us now to reveal hidden talent insights, through a combination of affinity and trait analysis, encompassing both global and market-based factors to determine who is truly worth an investment. Discover new business opportunities and assess the strengths and weakness of the competition’s offerings including specific titles such as Osmar - A Primeira Fatia Do Pão De Forma.
Produce with confidence whilst mitigating downside risks. Contact us now to decrease production risks by combining content genome insights with demand data to increase the likelihood of a successful series: Gain deep insights into character, talent, setting, plot, theme and genre preferences, including Children. Using audience demand data, explore markets such as Brazil to discover lucrative new sales opportunities whilst evaluating the expected ROI for new series acquisitions such as Osmar - A Primeira Fatia Do Pão De Forma from partners like Gloob.
Studios in Brazil are now empowered to fuse art with science for the next global hit. Contact us to gain deep insights into target audiences’ character, talent, setting, plot, theme and genre preferences (e.g. Children) - for both local and global content. Find the best performing concepts with demand-driven concept testing and development. Apply talent demand to gain a holistic view of future content performance, pre-development.
Are you seeking distribution for Osmar - A Primeira Fatia Do Pão De Forma? Lead global content negotiations with authority. Contact us now to discover if you should prioritize markets such as Brazil, based on country-specific audience demand - including territories where commercial rights have not yet been granted. Apply a demand-based framework to negotiations with potential distribution partners such as Gloob to maximize the deal value. Assess the strengths and weakness of the competition’s content, leading to increased commercial efficiency and ROI.
Maximize advertising revenues from new audiences in Brazil. Contact us now to leverage a return-focused selection criteria for title acquisition from Gloob by incorporating country-specific trend and market demand factors. Appeal to audience interests using demand-driven advertising and personalize campaigns to capitalize on pre-release demand for specific titles such as Osmar - A Primeira Fatia Do Pão De Forma. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.
Acquire the best shows from partners such as Gloob to fortify your competitive position in Brazil. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Osmar - A Primeira Fatia Do Pão De Forma), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Children genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as Gloob by incorporating country-specific trend and market demand factors for all markets including Brazil. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Children. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Osmar - A Primeira Fatia Do Pão De Forma, including those that have not even been released. Appeal to your target markets, including Brazil, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular Gloob‘s Osmar - A Primeira Fatia Do Pão De Forma is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Brazil, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Gloob and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Osmar - A Primeira Fatia Do Pão De Forma, for example, can be assessed for a market e.g. Brazil, which can then be benchmarked against genre averages (e.g. Cartoon), using our globally standardized Demand Expressions® metric.
This page has been amended on April 22, 2024, 2 p.m. PST using global demand data from Parrot Analytics for Osmar - A Primeira Fatia Do Pão De Forma in Brazil. We provide our partners with deep television series capabilities to help them drive better and more informed content partnership strategies. Contact us today to find out more.