The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you are always looking for ways to make informed content, acquisition, distribution, and programming decisions. Utilizing demand data can provide valuable insights to inform your decisions.
For instance, consider the case of "Our Flag Means Death." Based on the demand data available through Parrot Analytics, we can draw several insights that will aid executives in making informed decisions.
Firstly, the demand for "Our Flag Means Death" in Brazil is exceptional, with 10.1 times the audience demand of the average show in Brazil over the last 30 days. This data helps with content valuation as it can provide an estimated dollar value contribution of any title to a platform in any region, revealing how much a series is worth and how much of a series' value is being driven by demand for one of its stars.
However, demand for the show has decreased in Brazil by 8.3% over March, and its rank dropped by 70 spots. While this may cause some concern, looking at the wider trend over the course of a year, we can see that "Our Flag Means Death" has increased in popularity by 41.9% over the last 30 days compared to its peak demand over the year.
We also see that "Our Flag Means Death" has higher demand than 99.4% of all biography titles in Brazil. This insight is useful for content acquisition as it highlights the potential value of a biography title for a platform or studio.
Looking at the top 10 global markets where "Our Flag Means Death" is most in-demand over the last 30 days reveals that it outperforms the demand of the average TV show in each of these markets. This information is useful for distribution and programming decisions as it highlights which regions are most receptive to the show's content.
Further analysis of "Our Flag Means Death" reveals that its travelability, longevity, and momentum are exceptional, while its franchisability and reach are outstanding. This data helps executives identify not only how to market and distribute the show but also how to make informed decisions about potential spin-offs or franchise opportunities.
Finally, the analysis also provides insight into which shows "Our Flag Means Death" fans enjoy, which can inform programming decisions or content acquisition.
In summary, demand data provides executives with valuable information on how best to utilize their content to drive engagement and retain customers. The insights gained from our analysis of "Our Flag Means Death" highlight just how powerful demand data can be in making informed content, acquisition, distribution, and programming decisions that are well-suited for the ever-changing nature of the entertainment industry.
Our Flag Means Death's travelability to Brazil in the last 30 days is 35%, which means that the audience demand for Our Flag Means Death is 35% of the demand in its country of origin, United States. Click through to another market to discover how well Our Flag Means Death travels internationally.
Answer one question and put our thinking to work on your challenges.
Who are you in the industry?
Capture more value from content opportunities in Brazil as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Comedy genre and assess the strengths and weakness of the competition’s content e.g. Max, leading to increased commercial efficiency and ROI.
Support casting decisions with empirical market data for Brazil. Contact us now to reveal hidden talent insights, through a combination of affinity and trait analysis, encompassing both global and market-based factors to determine who is truly worth an investment. Discover new business opportunities and assess the strengths and weakness of the competition’s offerings including specific titles such as Our Flag Means Death.
Produce with confidence whilst mitigating downside risks. Contact us now to decrease production risks by combining content genome insights with demand data to increase the likelihood of a successful series: Gain deep insights into character, talent, setting, plot, theme and genre preferences, including Comedy. Using audience demand data, explore markets such as Brazil to discover lucrative new sales opportunities whilst evaluating the expected ROI for new series acquisitions such as Our Flag Means Death from partners like Max.
Studios in Brazil are now empowered to fuse art with science for the next global hit. Contact us to gain deep insights into target audiences’ character, talent, setting, plot, theme and genre preferences (e.g. Comedy) - for both local and global content. Find the best performing concepts with demand-driven concept testing and development. Apply talent demand to gain a holistic view of future content performance, pre-development.
Are you seeking distribution for Our Flag Means Death? Lead global content negotiations with authority. Contact us now to discover if you should prioritize markets such as Brazil, based on country-specific audience demand - including territories where commercial rights have not yet been granted. Apply a demand-based framework to negotiations with potential distribution partners such as Max to maximize the deal value. Assess the strengths and weakness of the competition’s content, leading to increased commercial efficiency and ROI.
Maximize advertising revenues from new audiences in Brazil. Contact us now to leverage a return-focused selection criteria for title acquisition from Max by incorporating country-specific trend and market demand factors. Appeal to audience interests using demand-driven advertising and personalize campaigns to capitalize on pre-release demand for specific titles such as Our Flag Means Death. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.
Acquire the best shows from partners such as Max to fortify your competitive position in Brazil. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Our Flag Means Death), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Comedy genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as Max by incorporating country-specific trend and market demand factors for all markets including Brazil. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Comedy. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Our Flag Means Death, including those that have not even been released. Appeal to your target markets, including Brazil, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular Max‘s Our Flag Means Death is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Brazil, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Max and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Our Flag Means Death, for example, can be assessed for a market e.g. Brazil, which can then be benchmarked against genre averages (e.g. Comedy Drama), using our globally standardized Demand Expressions® metric.
This page has been revised on April 18, 2024, 2 p.m. PST using television demand data from Parrot Analytics for Our Flag Means Death in Brazil. We provide our partners with smart SVOD analyses to help them drive better and more informed content distribution strategies. Contact us today to find out more.