The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, demand data can be an essential tool in helping you make well-informed content, acquisition, distribution and programming decisions. The case of "Pacto Brutal: O Assassinato De Daniella Perez" in February 2024 in Brazil can be used to illustrate how demand data works.
Firstly, demand data can be used for content valuation. With 2.5 times the audience demand of the average show in Brazil, "Pacto Brutal: O Assassinato De Daniella Perez" has high demand and can be considered valuable content. Also, its peak rank of #560 in Brazil means the show is popular and has a significant impact on the audience.
Secondly, demand data can be used to inform content acquisition decisions. By examining the top 10 global markets where "Pacto Brutal: O Assassinato De Daniella Perez" is most in-demand over the last 30 days, we find that the show outperforms the demand of the average TV show (1x) in all of these markets. Specifically, Brazil and Argentina were countries with high demand for the show. As such, entertainment executives can use such data to target acquisition of shows that are in demand by audiences.
Thirdly, demand data can be used to make better content distribution decisions. This is particularly important in the case of a global SVOD expansion. If the show is in demand in a particular region, the demand data can inform distribution strategies to ensure maximum reach for the show.
Fourthly, demand data can be used for programming decisions. By analyzing the shift in demand data over the last 90 days, entertainment executives can tell whether a particular show's popularity is decreasing or increasing. In the case of "Pacto Brutal: O Assassinato De Daniella Perez", its demand has been decreasing recently. Therefore, programming executives can decide whether or not to continue airing the show or switch to a different show that is more in demand.
Finally, viewing demand can provide insight into audience preferences. In this case, executives can see that the documentary genre is highly popular. As such, content creators may decide to focus on creating documentaries to attract more viewers and maintain their current audience.
In summary, demand data provides a comprehensive picture of a show's demand, which entertainment executives can use to make informed decisions about content, acquisition, distribution, and programming.
This is Pacto Brutal: O Assassinato De Daniella Perez's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Pacto Brutal: O Assassinato De Daniella Perez travels internationally.
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Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Brazil, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for HBO Max and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Pacto Brutal: O Assassinato De Daniella Perez, for example, can be assessed for a market e.g. Brazil, which can then be benchmarked against genre averages (e.g. True Crime), using our globally standardized Demand Expressions® metric.
This page has been refreshed on April 22, 2024, 2:02 p.m. PST using global demand content analytics from Parrot Analytics for Pacto Brutal: O Assassinato De Daniella Perez in Brazil. We provide our partners with comprehensive television series know-how to help them drive better and more informed content distribution strategies. Contact us today to find out more.