The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
If you are an entertainment executive, understanding demand data can be a crucial tool to guide your programming, content, and acquisition decisions. Let us use "Pega Pega" as an example to demonstrate how demand data provides valuable insights for making informed decisions.
Content Valuation
Understanding the market value of content is essential for content creators and distributors. By using demand data, you can calculate the value contribution of a particular title to a platform. For instance, the Parrot Analytics content valuation system uses demand data to reveal the dollar value contribution of any title, to any platform, in any region. Therefore, if you are a TV studio or production company in Brazil, examining the demand data for "Pega Pega" can help you determine the show's valuation.
Audience Demand
Audience demand is a good indicator of a series' performance and popularity among viewers. In the last 30 days, "Pega Pega" had 2.4 times more audience demand than the average show in Brazil. Therefore, executives can use demand data to understand the performance of the show compared to its peers in the market. Additionally, you can use audience demand data to track a show's popularity over time, as shown by "Pega Pega's" demand increase over the last 90 days.
Genre Ranking
By examining demand data, you can also understand how well a show performs in its genre. For example, "Pega Pega" ranks in the 96.6th percentile in the romance genre in Brazil. This means that the show had higher demand than 96.6% of all romance titles in Brazil during February 2024. Therefore, executives can use demand data to evaluate a show's market share in its genre.
Global Performance
Understanding a show's global performance can reveal potential growth opportunities for distribution and acquisition deals. By examining the top 10 global markets where "Pega Pega" is most in-demand, executives can evaluate the show's performance and assess potential partnerships or licensing opportunities. In this case, Brazil performed the best with a "good" audience demand of 0.3x.
Franchisability and Longevity
By using demand data, executives can evaluate a show's potential for spin-offs or franchises. For example, based on the results of the Parrot Pulse, "Pega Pega" has poor franchisability potential. The finish of the show, in 2018, indicates that it probably won't continue. By examining audience demand over time, executives can also understand a title's longevity and whether it could potentially become a cultural phenomenon.
In conclusion, demand data is a valuable tool for entertainment executives. It provides insights into a show's performance compared to its peers, genre ranking, global performance, potential growth opportunities, and longevity. By using demand data, executives can make informed programming, content, and acquisition decisions, as well as develop new business strategies.
This is Pega Pega's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Pega Pega travels internationally.
Answer one question and put our thinking to work on your challenges.
Who are you in the industry?
Capture more value from content opportunities in Brazil as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Drama genre and assess the strengths and weakness of the competition’s content e.g. Rede Globo, leading to increased commercial efficiency and ROI.
Support casting decisions with empirical market data for Brazil. Contact us now to reveal hidden talent insights, through a combination of affinity and trait analysis, encompassing both global and market-based factors to determine who is truly worth an investment. Discover new business opportunities and assess the strengths and weakness of the competition’s offerings including specific titles such as Pega Pega.
Produce with confidence whilst mitigating downside risks. Contact us now to decrease production risks by combining content genome insights with demand data to increase the likelihood of a successful series: Gain deep insights into character, talent, setting, plot, theme and genre preferences, including Drama. Using audience demand data, explore markets such as Brazil to discover lucrative new sales opportunities whilst evaluating the expected ROI for new series acquisitions such as Pega Pega from partners like Rede Globo.
Studios in Brazil are now empowered to fuse art with science for the next global hit. Contact us to gain deep insights into target audiences’ character, talent, setting, plot, theme and genre preferences (e.g. Drama) - for both local and global content. Find the best performing concepts with demand-driven concept testing and development. Apply talent demand to gain a holistic view of future content performance, pre-development.
Are you seeking distribution for Pega Pega? Lead global content negotiations with authority. Contact us now to discover if you should prioritize markets such as Brazil, based on country-specific audience demand - including territories where commercial rights have not yet been granted. Apply a demand-based framework to negotiations with potential distribution partners such as Rede Globo to maximize the deal value. Assess the strengths and weakness of the competition’s content, leading to increased commercial efficiency and ROI.
Maximize advertising revenues from new audiences in Brazil. Contact us now to leverage a return-focused selection criteria for title acquisition from Rede Globo by incorporating country-specific trend and market demand factors. Appeal to audience interests using demand-driven advertising and personalize campaigns to capitalize on pre-release demand for specific titles such as Pega Pega. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.
Acquire the best shows from partners such as Rede Globo to fortify your competitive position in Brazil. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Pega Pega), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Drama genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as Rede Globo by incorporating country-specific trend and market demand factors for all markets including Brazil. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Drama. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Pega Pega, including those that have not even been released. Appeal to your target markets, including Brazil, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular Rede Globo‘s Pega Pega is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Brazil, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Rede Globo and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Pega Pega, for example, can be assessed for a market e.g. Brazil, which can then be benchmarked against genre averages (e.g. Soap Opera), using our globally standardized Demand Expressions® metric.
This page has been amended on March 28, 2024, 11:06 p.m. PST using global demand data from Parrot Analytics for Pega Pega in Brazil. We provide our partners with essential TV series workflows to help them drive better and more informed content advertising strategies. Contact us today to find out more.