The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As a TV executive, you can leverage demand data to make informed decisions about content valuation, programming, acquisition, and distribution. Examining the case of "Pen15," a TV series set during middle school and seen through the eyes of two 7th grade girls, reveals how demand data can inform strategic decision-making.
For example, by analyzing the show's recent performance in Brazil using Parrot Analytics' demand data, you can easily determine the demand scale of the show. "Pen15's" demand in Brazil over the last 30 days was 4.0 times the average show in Brazil, indicating that demand for this show is good. Also, only 8.6% of all TV shows have this level of demand. Furthermore, its demand has increased recently by 3.8 times the average over the last 90 days.
You can use this information to inform content valuation and to determine how much to spend, based on estimated returns. Parrot Analytics' content valuation system utilizes demand data to calculate the dollar value contribution of any show to any platform in any region, allowing executives like you to determine whether the cost of acquisition, production, or distribution is justified.
Demand data also helps with decisions concerning supply and demand. For instance, by leveraging demand data, you can find out what type of content exhibits opportunities to acquire or produce and use it to make better acquisition choices.
Moreover, the demand data can be used to determine the show's global performance and audience preferences. Tapping into Parrot Analytics' Travelability system allows you to compare the popularity of your show relative to other markets and consider producing or acquiring content for your global audience. For instance, in examining the top 10 global markets of "Pen15," the United States, Australia, Canada, Philippines, United Kingdom, Netherlands, Sweden, and New Zealand all had good to great audience demand, indicating the show's popularity all around the globe.
By delving deeper into the demand data, entertainment executives like you can make informed decisions about the optimal release strategy and pricing, as well as determine the best shows to lower churn, expand the subscriber base or increase retention or revenue. Besides, demand-based insights can help you make crucial decisions around marketing, competitive benchmarking and help determine strategic partners or masters of IP franchises.
In conclusion, demand data offers an array of benefits for the strategic decision-making process, particularly around content valuation, programming, acquisition, and distribution. As a result, entertainment executives like you are now more empowered to make more informed data-driven decisions that maximize ROI, reduce production costs, and minimize financial risks in the highly competitive entertainment industry.
Pen15's travelability to Brazil in the last 30 days is 102%, which means that the audience demand for Pen15 is 102% of the demand in its country of origin, United States. Click through to another market to discover how well Pen15 travels internationally.
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Acquire the best shows from partners such as Hulu to fortify your competitive position in Brazil. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Pen15), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Our TV audience measurement dataset is truly global. Discover how popular Hulu‘s Pen15 is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Brazil, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Hulu and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Pen15, for example, can be assessed for a market e.g. Brazil, which can then be benchmarked against genre averages (e.g. Sitcom), using our globally standardized Demand Expressions® metric.
This page has been adjusted on April 18, 2024, 2 p.m. PST using television demand metrics from Parrot Analytics for Pen15 in Brazil. We provide our partners with comprehensive television series workflows to help them drive better and more informed content marketing strategies. Contact us today to find out more.